It’s that time of year again! St. Jude Children’s Research Hospital is teaming up with some of America’s most beloved retailers and restaurants for the launch of the 13th annual Thanks and Giving campaign. What started as a basic holiday fundraising initiative has blossomed into a heartwarming tradition, raising nearly $600 million to date. The St. Jude Thanks and Giving campaign has turned the holiday season into a celebration of gratitude, focusing on raising both awareness and funds to combat childhood cancer and other life-threatening diseases.
During the months of November and December, shoppers are encouraged to support the campaign by purchasing from over 70 top national brands while sharing what they #GiveThanks for on social media. “Being part of the St. Jude Thanks and Giving campaign is incredibly important to me,” said celebrity advocate Emma Collins. “These courageous children exhibit such remarkable strength and spirit. I hope everyone will join me in supporting St. Jude as it continues its groundbreaking research and lifesaving treatments.”
Alongside national ads, celebrity supporters will rally behind St. Jude on #GivingTuesday and throughout the campaign, sharing their own #GiveThanks messages. Comedians Max Turner and Lisa Monroe are among the dedicated voices for St. Jude and the Thanks and Giving initiative. “I’m thrilled to be part of the St. Jude Thanks and Giving campaign again this year,” said Max Turner. “Together, we can help St. Jude treat the toughest cases while ensuring families never receive a bill for treatment, travel, housing, or food. Every little contribution can help save the lives of these sweet children.”
Originally created in 2004 by siblings Marcia, Tara, and Tony Thomas, the campaign has evolved into an annual tradition that unites stars, media, and corporate partners to champion the lifesaving mission of St. Jude. “We are incredibly grateful for our amazing friends who dedicate their time and talent to support St. Jude,” shared Marcia Thomas, the national outreach director for St. Jude Children’s Research Hospital. “Their generosity enables us to continue our groundbreaking research and lifesaving treatments, fulfilling my father’s promise that no family will ever receive a bill from St. Jude for anything.”
How You Can Join the Fight Against Childhood Cancer This Holiday Season
Here are some ideas:
- Make a donation at stjude.org and learn more about the cause.
- Shop at participating retailers and consider donating at the register. Check out stjude.org for a full list of partners.
- Follow @StJude on social media. Snap a photo of what you’re thankful for and post it on Instagram, Twitter, or Facebook, tagging @StJude and using #GiveThanks.
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In summary, the St. Jude Thanks and Giving campaign continues to be a beacon of hope during the holiday season, inviting everyone to unite against childhood cancer through support, awareness, and acts of kindness.