A student recently shared a photo of herself struggling to fit into clothes from H&M, sparking a wider conversation about the brand’s sizing issues. Jess Thompson was excited to discover a pair of jeans on sale during her visit to an H&M store. However, her excitement quickly faded when she tried to put them on.
“I was shopping in your Leeds location and found these kick flare jeans for just £10—a steal! They were a size 16, and usually, I wear a size 14, occasionally a 16 for trousers, so I figured they’d fit,” she posted on H&M’s Facebook page. “But things did not go as planned.”
To her dismay, the size 16 jeans wouldn’t fit over her hips. Jess noted that she was wearing a medium-sized shirt at the time. “As you may know, size 16 is the largest size you offer in your regular collection, aside from your limited plus-size range,” she remarked. “I’m not overweight (not that it should matter), and at 5 foot 11, my body is quite average. It’s already tough to find clothes that fit me well due to my height. Why are your jeans so absurdly small?”
It’s a valid point. Why do retailers like H&M continue to produce sizes that seem unrealistic? “Am I too large for your standard range? Should I just come to terms with the fact that trendy, accessible fashion isn’t meant for someone like me?” she asked. H&M’s response was less than reassuring: “Hi Jess, we appreciate your feedback and are sorry to hear about your recent experience in our store.” Isn’t that kind of them? “We want our customers to enjoy their shopping experience and leave feeling confident.” Sadly, that wasn’t the case for Jess, as it seems their sizing was designed by body-shaming elves.
H&M further stated, “We create clothing for all our stores globally, so sizes can vary based on style, cut, and fabric. We value your feedback and will consider the concerns raised by you and other customers.” They then provided a link to their size chart.
Jess’s post garnered thousands of comments, with many sharing their own frustrations regarding H&M’s sizing. She found the company’s explanation—that sizing discrepancies can occur based on fabric and cut—unsatisfactory, labeling it a “cop-out.” Speaking to Buzzfeed News, she remarked, “If H&M thinks I’m too large, too tall, or that I occupy too much space to wear their clothes, then it’s them who really needs to change.”
If you’re interested in further insights on navigating the world of sizes and clothing, check out this detailed post on Cervical Insemination. For those considering home insemination options, you might want to explore Make a Mom, a trustworthy online retailer providing at-home insemination kits. Additionally, for comprehensive resources related to family building, visit Resolve.
In summary, Jess’s experience underscores the need for brands like H&M to reevaluate their sizing standards to be more inclusive. It’s a reminder that fashion should cater to all body types, rather than alienating customers based on unrealistic measurements.
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