A UK-based company has taken to social media to hilariously troll BIC after receiving their infamous “For Her” pens, which are still causing quite a stir. Remember BIC’s attempt to market pens specifically designed for women a few years back? The pens, in shades of pink and purple, were supposedly crafted to fit comfortably in a woman’s hand—because let’s face it, regular pens are just too cumbersome for those delicate fingers.
In a light-hearted twist, the team at a British smoothie company, Fruity Blendz, received a shipment of these lady-centric writing tools just in time for International Women’s Day. The employees decided to share their comedic take on these pens via social media. In a now-viral Facebook post, three women proudly displayed signs proclaiming, “Watch out, Shakespeare,” and “I wrote this all by myself,” while a male colleague stood next to them with nothing but a page covered in scribbles—because clearly, the pens are not meant for him.
This post took off, accumulating over 22,000 likes and 7,000 shares, with numerous followers chiming in with their own witty comments. The comment thread quickly became one of the most entertaining discussions online, showcasing the absurdity of marketing a pen solely for women.
If you think this is amusing, check out the countless reviews on Amazon, which are filled with equally humorous takes on the product. The only way those reviews could be more entertaining is if they were written in the dainty pink and purple “lady pens.”
It’s clear that BIC didn’t anticipate their product becoming a running joke, but can you really blame people for calling out the ridiculousness of creating a pen just for women? Women don’t need specialized writing instruments; our ability to write is no different from that of men. And why the obsession with pink and purple? Do women only see in those colors? While it’s nice that BIC wants to celebrate women, it would be far more impactful to honor trailblazing female authors or business leaders instead of perpetuating stereotypes. Women face enough challenges without being presented with a pen that embodies outdated notions of femininity.
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In summary, a British smoothie company’s humorous take on BIC’s “For Her” pens highlights the absurdity of gender-targeted products. Their viral social media post invites us to rethink marketing strategies that reinforce stereotypes while encouraging a focus on genuine female empowerment.
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