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In an innovative approach to encourage vaccinations, a concert promoter in Florida has introduced a price disparity for tickets based on vaccination status. If you’ve received your COVID-19 vaccination, tickets are available for just $18. However, for those who haven’t gotten the shot, the cost skyrockets to $1,000.
This unique pricing strategy follows the signing of a law by Florida Governor Ron DeSantis that prohibits the use of “vaccine passports.” The promoter, Alex Johnson, aimed to motivate individuals to get vaccinated while also planning a concert that everyone could enjoy after a long hiatus due to the pandemic. “I wanted to make it a fun event for the community and to help get people vaccinated,” Johnson explained in a recent interview.
Scheduled for June 26 at the VFW Post 39 in St. Petersburg, the concert will feature three punk bands: The Raucous Rebels, Noise Brigade, and The Fuzzy Dogs. Johnson hopes the higher ticket price will provoke some to reconsider their hesitancy regarding the vaccine, noting, “We set aside 250 tickets at the reduced price, but only a few of the $1,000 tickets are available.”
Despite receiving a mix of support and criticism, particularly from vaccine skeptics who have inundated him with messages, Johnson feels positive about the initiative. “It’s great to see the community rallying behind this,” he shared.
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Summary:
A Florida concert promoter has implemented a unique ticket pricing strategy, offering vaccinated attendees tickets for $18 while charging unvaccinated individuals $1,000. This initiative aims to motivate the community to get vaccinated as the concert, featuring three punk bands, approaches. The response has been overwhelmingly positive, despite some backlash from vaccine skeptics.