JoJo Siwa is a vibrant, colorful whirlwind of energy adored by children everywhere. My daughter has accumulated more JoJo bows than I can count, and let’s be real, I’ve spent quite a bit on them! But honestly, they’re utterly adorable. The cheerful colors and fun designs are sure to brighten up any ponytail and bring a smile to your face. Siwa’s love for her bows is so immense that they occupy an entire wall in her “merch room.” Yes, you heard that right—she has a whole room in her house devoted to everything JoJo, and that’s just scratching the surface of her colorful wonderland.
In 2019, Siwa moved into a stunning mansion worth $3.425 million in the San Fernando Valley, a place that feels like a dream from a candy-coated fantasy. She has a series of home tour videos on her YouTube channel that are simply delightful. Siwa first welcomed fans into her lavish home just days after moving in, giving a glimpse of life as a wealthy teenage YouTube star. There’s not a single corner of this house that kids wouldn’t be eager to claim as their own, from slime rooms to kitchens overflowing with candy.
Stepping into the massive foyer, you’re greeted by a grand piano and several sparkly mannequins dressed in her extravagant costumes. In her videos, she shares memories of wearing these dazzling outfits, while also showcasing gold records and an impressive life-sized unicorn named Cobb, who stands proudly in the entryway surrounded by oversized lollipop statues. It’s a room that transforms for Christmas into something magical, but we’ll get to that later.
As you wander through the ground floor, you encounter her slime room, featuring a custom candy-colored pool table, a claw machine, and what she affectionately calls her personal 7-11, which includes a slushie machine, nacho cheese dispenser, and a pizza warmer. It’s literally a teenage dream hangout. Siwa enthusiastically guides viewers through the dining room, living room, and kitchen, recalling memories from tours and special appearances. Her wardrobe is fierce and sparkly, and one can only imagine the weight of all that bling. However, if you’ve seen her perform, you know it’s not slowing her down at all!
While the kitchen might not be the most exciting spot—though it does boast beautiful countertops and a gigantic island—there’s a heartwarming moment when Siwa opens a drawer to reveal a collection of plates she’s made over the years, including one with her handprint. It serves as a reminder that, beneath the rainbows and glitter, she’s just a regular kid cherishing meaningful memories.
The merch room feels like stepping into a department store, filled with racks upon racks of every JoJo product imaginable. She jokes about putting up aisle signs, which might not be a bad idea, considering the sheer volume of items. One can’t help but wonder what she does with all this stuff. Shelves are lined with JoJo dolls, and while it might seem odd to see your own face everywhere, this is her world, and we’re just guests.
Sweetland: The Candy-Themed Bedroom
Now, let’s talk about that bedroom! It’s a spectacle worthy of its own article. Dubbed “Sweetland,” it’s a space that would make Willy Wonka envious. With furniture adorned in sprinkles and gumball motifs, Siwa claims there are over 4,000 pounds of candy in there. Seriously, how is the ceiling still standing? The bed is a riot of colors, covered in dozens of pillows featuring images of candy bars. One has to wonder if she really eats all that candy—how does she still have teeth left?
Christmas Decor Extravaganza
Oh, and about that Christmas decor? Siwa goes all out. The foyer is adorned with five magical rainbow trees, all decorated by her mom. There’s also a massive silver and gold tree that, while not quite fitting with the theme, is still stunning. Each room has its own festive ambiance, with the slime room transforming into a Grinch-themed play area and her kitchen dressed in contemporary silver and gold. It’s extravagant, yet it feels quintessentially JoJo.
A Beacon of Inspiration
Siwa is a vibrant force—wild, loud, and unapologetically herself. She’s also a beacon of inspiration. Recently, she came out as queer, encouraging a new generation to embrace their true selves. During an Instagram Live in January 2021, she shared, “It’s awesome and the world is there for you. There are so many people that are there for you.” She emphasized that coming out doesn’t have to be scary and that love and acceptance are out there for everyone. Yes, girl, yes!
The sparkles, rainbows, and candy are excessive, maybe even a bit garish, but it’s hard not to want to relive the teenage YouTuber experience through her eyes. I’m fully invested in her channel and can’t wait to see how her house continues to evolve. Siwa is a dazzling star whose energy and enthusiasm brighten the world around her.
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Summary
JoJo Siwa is a vibrant personality who lives in a stunning $3.425 million mansion filled with colorful decor and whimsical rooms that reflect her playful spirit. Her home features unique spaces like a slime room, a candy-themed bedroom, and a merch room overflowing with her products. Siwa also shares her journey of self-acceptance, inspiring others to embrace their true identities. Her world is a delightful mix of sparkles, rainbows, and fun, captivating audiences young and old.