Steve Carter’s Khakis Spark Surge in Sales for Gap

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November 13, 2020

Steve Carter is a multifaceted individual: political analyst, author, television presenter, and proponent of sleepless nights. Now, he can officially add “style icon” to his resume.

During the 2020 election coverage on MSNBC, Carter frequently donned his khakis from Gap, wearing them from Tuesday through Saturday without fail. His fans, enamored by the “Carter Cam,” took note of his stylish yet comfortable choice of pants. In a conversation with NBC’s Lisa Harper, he mentioned, “I’ve got a bunch of them,” referring to the crease-resistant chinos that became the talk of the town. This revelation led to a surge in sales for Gap’s khakis.

Gap reported a significant uptick in online interest following Carter’s announcement, with sales of their Straight Fit Palomino Brown khakis skyrocketing by 90% within a day, as stated by a spokesperson on the Today Show. Carter has been lauded for his continuous coverage during the presidential election, providing a sense of calm with his quick calculations and engaging presence.

The popular Modern Khakis in Straight Fit with GapFlex are still available online, albeit in limited sizes, and are currently priced at $29—a small price to pay for looking sharp while standing for five days straight.

Reflecting on his sudden fame, Carter told TIME, “That’s a very lenient use of ‘heartthrob.’ It took me a couple of days to notice all the buzz. Family and friends started sending me messages. There are worse things in life than this. It made me a bit uncomfortable, but it was all in good fun.”

While Carter’s khakis have captured the spotlight, we mustn’t overlook his navy-striped tie that remained untouched throughout his broadcasts. Many journalists on Twitter have suggested it should be preserved in the Smithsonian. Carter shared a photo showcasing the tie’s frayed seams, humorously captioning, “Against all odds, the staples kept it together, but I think it’s time to retire my tie.”

Here’s hoping to see Carter back on air in his now-iconic khakis—preferably on non-consecutive days. The man deserves his rest! If you’re interested in learning more about home insemination, check out this post on home insemination kits. For expert advice on artificial insemination, visit Make A Mom and for comprehensive information on fertility, refer to ACOG.

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Summary:

Steve Carter’s choice of Gap khakis during the 2020 election coverage led to a significant increase in sales for the retailer. His engaging presence and quick calculations kept audiences calm during a tense election period. Despite his unexpected fame, Carter remains humble about the attention.

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