Aviation Gin, the brainchild of actor Ryan Reynolds, has taken a clever jab at Peloton’s holiday advertising misstep by featuring the infamous “Peloton Girl” in a new advertisement that offers a refreshing twist on the narrative. The original Peloton ad, which drew criticism for its portrayal of a woman receiving an exercise bike from her husband, has been reimagined in a humorous manner by Reynolds’ brand.
The New Advertisement
In the newly released ad, which Reynolds shared on Twitter with the witty caption, “Exercise bike not included,” viewers are reintroduced to the Peloton Girl, portrayed by actress Mia Thompson, who is now seen enjoying a night out with friends. The commercial cleverly opens with a familiar look of bewilderment on her face, reminiscent of her initial portrayal. However, as the scene unfolds, her friends express their concern for her, creating a comedic juxtaposition.
After taking a sip of Aviation Gin, Peloton Girl exclaims, “This gin is really smooth,” to which her friends eagerly offer to refill her glass, assuring her, “You’re safe here.” She then raises her glass to toast “to new beginnings,” quickly finishing her drink, prompting a friend to humorously declare, “This is going to be a fun night. Here, drink this one too.” Notably, a keen eye may spot that she is no longer wearing her wedding ring, sparking speculation about her relationship status. Did she leave her husband? Is this a pre-wedding scenario?
Reynolds’ Creative Marketing
Reynolds’ knack for creative marketing shines through, as this ad mirrors the success of a previous campaign where he seamlessly integrated multiple brands within one commercial. His ability to blend humor with promotion has made Aviation Gin a go-to in the advertising realm. The ad concludes with a supportive friend complimenting Peloton Girl, signaling the importance of camaraderie, especially when faced with less-than-thoughtful gifts.
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Conclusion
In summary, Ryan Reynolds has humorously reframed the Peloton controversy through Aviation Gin, showcasing the importance of self-acceptance and friendship while cleverly sidestepping the original ad’s criticisms.