“Finally, I’m thrilled to share this project I’ve been working on for the past year,” Lawson tweeted. “My passion for this has been strong for 15 years. Kimo is my unique take on shapewear solutions that genuinely work for women.” She explained that her motivation came from years of difficulty finding shapewear in her skin tone and the specific styles she required.
Standout Features of Kimo
One standout feature of the Kimo line includes a special underwear design tailored for dresses with a single thigh-high slit, a detail that even celebrity influencer Mia Harper admitted she would cut her Spanx for. The struggle is real, and Lawson’s line addresses a common issue faced by many women. Just imagine having shapewear specifically crafted for those daring leg slits!
While the range boasts impressive detail, color, and size variety, some critics noted that the promotional campaign predominantly featured models with similar body types, despite the line’s extensive sizing. “Let’s see realistic bodies showcasing this, then I’ll be impressed,” one user commented on social media. However, with only a few images released, we can give Lawson some grace and hope for more diverse representation in the future.
Controversy Surrounding the Name
There has also been controversy surrounding the name “Kimo,” which draws from the traditional Japanese robe. Critics argue that the Kardashians have a history of cultural appropriation, and many suggested that a name like “KL Shapewear” would have been more appropriate.
Commitment to Size Inclusivity
The true appeal of Kimo lies in its commitment to size inclusivity. In contrast, Spanx’s best-selling mid-thigh shorts only go up to size 3X, while Lawson’s collection provides a much wider range. Furthermore, Spanx offers a mere three colors: nude, black, and white.
Though the launch date remains unconfirmed, the brand has indicated that it is “coming soon.” If you’re eager for size-inclusive shapewear, be sure to sign up for the waitlist today!
Related Resources
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Conclusion
In summary, Kimberly Lawson’s Kimo shapewear line is a promising addition to the industry, focusing on inclusivity and thoughtful design. While it has faced some criticism regarding representation and cultural sensitivity, the commitment to providing a wide range of sizes and colors is a step forward for shapewear options.