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Barnum’s Animal Crackers has undergone a significant redesign, much to the delight of animal rights advocates. After years of campaigning by PETA, the beloved snack brand has transformed its packaging to illustrate animals roaming freely rather than confined in boxcar cages. This change reflects a growing societal shift away from the exploitation of animals for entertainment, marking a new chapter after 146 years of the Ringling Brothers and Barnum & Bailey Circus ceasing operations in 2017.
Mondelez International, the parent company of Nabisco, made this change in response to years of pressure from PETA. The organization, which has been actively opposing the use of animals in circuses for over three decades, initially urged Mondelez to make the change in a letter sent in 2016. “With the increasing public opposition to the cruelty involved in circuses, we believe it is time for Nabisco to update its packaging to showcase animals living freely in their natural environments,” the letter stated.
PETA expressed satisfaction with the redesign, emphasizing that it symbolizes a societal consensus against the caging and chaining of exotic animals. “The new Barnum’s Animals packaging aligns perfectly with our collective movement towards ending the use of wild animals in entertainment,” they noted on their website.
Mondelez acknowledged the necessity for a design evolution. “To keep the brand relevant, we felt that this was the right moment to transition to showcasing animals in their natural habitats,” they commented to CNN. This modern approach is a step forward, and as long as the delightful taste of these animal-shaped cookies remains unchanged, it’s a reason to celebrate. Although, I must admit I still feel a twinge of guilt as my kids devour them head-first like eager little beavers.
The manufacturer has previously participated in wildlife conservation initiatives. As highlighted by CNN, they have introduced limited edition boxes in the past, such as an endangered species collection that supported the World Wildlife Fund and a zoo collection benefiting the American Zoo and Aquarium Association. They even collaborated with Lilly Pulitzer to create a pastel-themed box for tiger conservation.
This redesign is a win for everyone involved.
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In summary, Barnum’s Animal Crackers has taken an important step towards animal welfare by redesigning its packaging to depict animals in their natural habitats, responding to public sentiment against animal captivity. This move not only aligns with societal values but also showcases the brand’s commitment to evolving with the times.