“The President Took Your Land”: Patagonia and REI Challenge Trump with New Campaigns

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Donald Trump’s recent decision to significantly reduce the size of two national monuments in Utah has sparked outrage among environmental advocates. According to reports, the reductions amount to a staggering two million acres, representing the most extensive rollback of federal land protections in American history. This controversial move threatens to open these once-protected areas to private exploitation, including drilling, mining, and logging.

The areas affected, Bear Ears National Monument and Grand Staircase-Escalante, are not only rich in natural beauty but also in resources. They were safeguarded by previous administrations to prevent such private development. Outdoor enthusiasts and conservationists are rallying against this decision, refusing to let it go unchallenged.

A Bold Response from Patagonia and REI

In a bold response, major outdoor retailers Patagonia and REI have taken a stand. Both companies are utilizing their platforms to inform customers about Trump’s land cuts, encouraging them to engage in advocacy efforts. Patagonia’s website now features a prominent message addressing the issue, while REI’s homepage echoes similar sentiments.

These statements are significant for private enterprises, particularly given their loyal customer bases that prioritize public land access. Both companies provide information regarding the repercussions of the cuts and resources for customers to take action. Patagonia points out that historical trends indicate when control of public lands shifts to states, about 70 percent is sold off to private interests, further limiting public access.

“Shutting down a national monument could severely impact local economies and the multi-billion dollar outdoor recreation industry that thrives on public lands and waterways,” Patagonia warns. With 71 percent of climbers, 70 percent of hunters, and 43 percent of paddlers relying on these spaces, the stakes are undeniably high.

REI echoed these concerns, emphasizing that public sentiment overwhelmingly favors stronger protections for these lands. Following a rapid four-month review of 27 national monuments, over 2.8 million Americans voiced their support for maintaining protections, yet it appears their opinions were disregarded.

The Growing Opposition

The fight against Trump’s decision is gaining momentum, with representatives from five Native American tribes, including the Navajo and Ute, indicating their intention to sue the administration. This significant backlash, coupled with the sheer volume of public opposition, suggests that this battle is only just beginning.

Further Reading

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In summary, Patagonia and REI have taken a significant stand against President Trump’s drastic reductions of national monument protections, aligning their business practices with the values of their environmentally conscious customers. The public response indicates a strong desire to preserve these vital outdoor spaces against privatization efforts.

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