I think we can all agree that losing beloved labels like Merona and Mossimo from Target has been tough. Those affordable T-shirts and leggings were our go-tos throughout pregnancies and beyond. If one got snagged or stained, it was no big deal—there was always a new display of styles waiting for us on our next visit, and the prices were easy on the wallet. Trust me, I’ve shed a tear over it too, but I’ve moved on. Why? Because Target has introduced a fresh clothing brand, A New Day, that will sweep away any lingering nostalgia for those former favorites. After all, sometimes a new and improved style can heal a broken heart.
A New Day features a variety of chic options, from menswear-inspired pieces to playful skirts, cozy pants, dresses, blazers, and plenty of those soft T-shirts we adore. Seriously, who even remembers Merona anymore?
As noted in the Wall Street Journal, Target understands that shoppers want a boutique experience without the steep prices. “People are looking for something that is more curated and meaningful to their specific lifestyle,” said Mark Tritton, Target’s chief merchandising officer.
During a shopping trip with my sister and our daughters, I was immediately smitten with the adorable dresses and tops. I felt weak in the knees trying on a dress that was neither clingy nor sack-like. It was like wearing a nightgown—comfortable yet stylish. Toss your hair into a messy bun, add some heels or flip-flops, and you’re ready to go. This look is perfect over skinny jeans or leggings, giving the impression that you’ve put in far more effort than you actually have. What more could we want?
Let’s talk about the shirt dress for a moment. I could live in a men’s shirt all day, paired with my favorite Converse as I tackle the endless to-do list that comes with motherhood. Best part? No waistband digging into me when I sit down—yes, please!
And speaking of comfort, check out these pants! They are tailored yet flowy, with a cute tie detail in the front that’s both flattering and stylish. Perfect for dressing up your favorite vintage T-shirts, sweatshirts, or flannel button-downs.
You won’t even miss those old Merona T-shirts, as A New Day offers even better options at the same price. Their long sleeve T-shirts come in 11 colors, while the short sleeves are available in 9 colors—all soft and comfy, just like we love.
What’s my favorite part? Everything is under $50, including jackets. We all know the difference between a want and a need, and we absolutely need this jacket for fall. It pairs beautifully with sneakers, rain boots, or a sleek pump if you’re feeling fancy.
All the pieces in this collection mix and match seamlessly; there isn’t a single item you can’t combine with another. This line is perfect for any occasion, from weddings to the carpool line.
So what are you waiting for? Leave the kids at home and indulge yourself.
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In summary, Target’s A New Day clothing line is a fantastic alternative to its predecessor brands, offering stylish, affordable options that cater to modern lifestyles. With a wide range of mix-and-match pieces, there’s something for everyone, making it easy to look chic without breaking the bank.