Lingerie advertising has long been dominated by unrealistic standards. The notion that women aspire to a flawless, airbrushed aesthetic while trying on intimate apparel seems not only misguided but also disconnected from reality. For too long, marketing in this space has catered primarily to male fantasies, showcasing models that embody an unattainable ideal—tiny waists and exaggerated proportions, devoid of any flaws or authenticity.
Lane Bryant is challenging this narrative with their latest campaign, which features models who reflect the diversity and beauty of real women. It’s about time we see ourselves represented in lingerie advertising. After all, bras and panties are meant for us, too, and we deserve to feel confident rather than inadequate when shopping for them.
The #ThisBody Campaign
The #ThisBody campaign, which includes members of the Pretty Big Dance Movement, showcases women of various sizes in stunning visuals that celebrate their bodies. It’s a refreshing departure from the typical portrayals we see in catalogs like Victoria’s Secret, where the models often embody a narrow definition of beauty. The average American woman typically wears a size 14 to 18, yet advertising often perpetuates the idea that only a select few can wear sexy lingerie or swimwear.
Why is it that brands with extended size ranges, such as Victoria’s Secret, fail to feature models who truly represent their customer base? The desire to feel attractive in our underwear is universal. We shouldn’t have to measure ourselves against unrealistic standards every time we shop for intimate apparel. Seeing our bodies celebrated in marketing can help shift the narrative and instill confidence.
Fashion Designer Maya Thompson’s Perspective
Fashion designer Maya Thompson, who collaborated with Lane Bryant on the #ThisBody collection, emphasizes the importance of self-love and body positivity in her work. “Women who embrace their true selves inspire me,” she states.
Additional Resources
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Conclusion
In summary, Lane Bryant’s campaign is a groundbreaking step in the right direction for body positivity, showcasing that all bodies, including ours, deserve to be celebrated and represented.