In a recent announcement, American Girl revealed that some of their dolls will feature a new design element: sewn-in underwear. This change will apply to all Truly Me dolls, the BeForever characters Julie, Melody, and Maryellen, and select contemporary dolls in the future. Instead of being removable, the underwear will now be permanently attached to the dolls’ cloth bodies.
The company shared this update via Facebook, showcasing the old removable design alongside the new sewn-in version, as well as how it looks under an American Girl swimsuit. However, the response from customers has been largely negative, prompting the company to address concerns directly.
Parents took to the social media page to voice their discontent. One commented, “Having permanent underwear sends a message that young girls should be ashamed of their bodies. Why change something that worked?” American Girl reassured customers that the decision was not influenced by any notions of modesty. They emphasized that this change was made to enhance playability and ensure that the underwear wouldn’t be misplaced.
While many parents expressed strong opposition, stating that the new design could negatively influence their daughters’ self-image, others found the change beneficial. One parent of a child with special needs shared, “This will make it so much easier for her to play independently. Thank you, American Girl!” Another long-time collector expressed unwavering support for the brand, regardless of the underwear change.
American Girl provided insights into their decision-making process, highlighting the need for quality production without raising doll prices. They noted that consumer research indicated the sewn-in design could facilitate easier play for some children and prevent loss of the underwear, which they hope will enhance the overall experience.
Concerns about the impact on girls’ perceptions of their bodies were taken seriously by the company. They reiterated their commitment to fostering self-esteem and positive body image among young girls. The underwear is crafted from a durable cotton/polyester blend that can be spot cleaned, maintaining the functionality and aesthetic of the doll’s clothing.
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In summary, American Girl’s announcement of sewn-in underwear for dolls has sparked a divide among parents, with some appreciating the practicality while others worry about the implications for their children’s self-image. The company is committed to addressing these concerns and continuing to provide quality products for young girls.