In a world where we often find ourselves gazing at stunning advertisements, it’s easy to forget that many of those images are far from reality. A former photo retoucher for Victoria’s Secret recently opened up about the extensive retouching processes that create the seemingly flawless models we see in their marketing. This revelation serves as a reminder of the pressures women face when comparing themselves to these curated images.
In an interview with a popular lifestyle platform, a retoucher, who we’ll call “Emily,” shared her insights while remaining anonymous. Emily worked with Victoria’s Secret for some time, perfecting the art of photo editing, but eventually decided to step back from the industry. “I realized that what we were doing was misleading, and that’s a significant reason why I no longer pursue it full-time,” she explained. Her aim in speaking out is to highlight the unrealistic standards perpetuated by the fashion industry.
The retouching process, according to Emily, begins long before a single photograph is taken. “Hair extensions are the first step; I can’t recall a single model on set with their real hair,” she revealed. Additional enhancements include “chicken cutlets” for breast volume and various padding sewn into the garments. “The swimsuits are heavy because they’re packed with all this extra stuff,” she added.
Perhaps the most surprising tidbit shared by Emily involves the use of push-up bras beneath swimsuits. These bras are often digitally removed in post-production, leading to unrealistic expectations for consumers. “It’s impossible to achieve the same cleavage without those enhancements, especially in strapless designs,” she noted. Many women, myself included, have found ourselves disheartened when trying on swimsuits that simply don’t yield the results we see in advertisements.
The retouching doesn’t stop there. Emily disclosed that both the padded bras and even nipples are often erased in the editing process. She frequently received requests to alter breast shapes to make them appear rounder and more symmetrical. Interestingly, she observed that most models typically have A cup sizes, contradicting the image many women hold of what a model should look like. It’s a revelation that might resonate with those who have felt inadequate about their own figures.
Another common misconception is the flawless appearance of models’ underarms. “Even if there’s no stubble, the underarm area can look gray in photos. Many models don’t even bother shaving for shoots because it’s all retouched anyway,” Emily explained. This insight provides a refreshing perspective for those of us who have experienced the same frustrations with our own appearances.
In terms of body shape, Emily stated that models are often thinner than one might imagine, with retouching used to create the illusion of curves. Surprisingly, attempts by Victoria’s Secret to feature models with diverse body types haven’t resonated with consumers, leading to a continued reliance on traditional beauty standards.
The overarching message here is that the images we see are a product of both consumer preference and a relentless pursuit of profit. While some brands, like Aerie, have embraced a no-retouching policy with financial success, most companies continue to perpetuate these unrealistic standards. This stark reality can be disheartening, but Emily’s revelations can serve to quiet the inner critic that many women face when confronted with these idealized images.
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In conclusion, Emily’s account provides essential context to the carefully curated images we often see in advertising. Understanding the extensive retouching process can help us redefine beauty standards and remind us that even the most celebrated models are subject to the same pressures we face.