Bugaboo, the brand that turned strollers into must-have luxury items, has unveiled their latest offering for new moms: the Bugaboo Runner. Their new advertisement is quite the spectacle; after all, what could be more inspiring for a postpartum mom looking to reclaim her fitness than watching a supermodel jog in a bikini? Just kidding! I can’t believe a whole team of executives thought this was a good idea.
Honestly, this ad is a riot! The model, a stunning figure named Mia Hart, looks fantastic. I can already hear the protests about thin-shaming! But that’s not the point. Sure, some moms might look like this—and that’s wonderful! However, do we really need such body-perfect imagery infiltrating advertisements for postpartum products? There are countless ways they could’ve approached this without featuring a supermodel in a skimpy workout outfit.
Price Tag and Target Audience
Let’s be clear: this stroller comes with an $800 price tag, which is just the starting point for Bugaboo. If you haven’t noticed, they aren’t targeting your average mom. These are strollers that will likely end up smeared with dirt, goldfish crumbs, and baby spit-up. Yet, their marketing has always been outlandishly disconnected from reality. Just take a look at some of their previous campaigns: “A collaboration long overdue”? Really? This is a $1,700 bassinet stroller we’re talking about!
Fantasy vs. Reality
And they hardly ever show babies in their ads. It’s almost impressive. The jogging stroller ad seems to lean heavily into the realm of fantasy. You’re not really expected to think about how one might fit nursing breasts into that criss-cross top or how to jog in those bottoms without creating a friction inferno. The intent is to let go and just enjoy the aesthetics, much like a Victoria’s Secret ad—but for fitness-loving moms.
Honestly, this is a head-scratcher of an idea. It’s clear now: Bugaboo is just having some fun at our expense. If you’re interested in more relatable content, check out our blog post about home insemination options at this link. And for those exploring parenthood, Make a Mom offers some great insights into baby-making kits. For comprehensive information on pregnancy and home insemination, the CDC provides excellent resources.
Conclusion
In summary, Bugaboo’s latest ad has sparked laughter and disbelief as it presents an unrealistic image of postpartum fitness. While the model looks fabulous, the ad raises questions about relatable advertising in the parenting world.