Starbucks is about to unveil a coffee-lover’s paradise in Chicago!
Imagine stepping into a Starbucks that spans four stories, with soaring ceilings and an endless supply of coffee—sounds like a dream, right? Why settle for a standard store layout when you could wander through a massive 43,000 square feet of coffee wonder?
Three decades ago, Starbucks launched its first retail location outside Seattle in Chicago. “This location was crucial; if it hadn’t thrived, our brand might not have taken off globally,” Starbucks Executive Chairman Bill Thompson shared with the Chicago Tribune. Thankfully, it did flourish, leading to the creation of a world-renowned brand. In appreciation, Starbucks is transforming the former Crate and Barrel building on the Magnificent Mile into an expansive coffee haven.
Dubbed the “Reserve Roastery,” this venue is anything but your typical Starbucks. Guests will have the chance to witness the roasting, brewing, and packaging of rare reserve coffee batches. And trust me, you’ll definitely want a cup of joe for this adventure—because who wants a dull experience? Just kidding! Sort of.
“It’s not just a coffee shop; it’s all about the theatrical experience and the romance of coffee,” Thompson explained. According to the Tribune, he first envisioned the Roastery concept back in August 2009, aiming to create “the Willy Wonka of coffee.”
You know how it goes in Willy Wonka’s world—chaos ensues and not everyone emerges unscathed. Luckily, we can expect a more pleasant experience at the Roastery. Maybe.
This massive coffee theme park will mark the third Roastery location in the U.S. The first opened in Seattle, while another is set to debut in NYC in 2018. However, neither of those can compete with the sheer size of the Chicago spot.
At my local Starbucks, it’s a struggle to get people to leave their cars. I can only imagine the crowds flocking to explore four floors of coffee magic. This place is sure to be a hit—who wouldn’t be curious about a coffee wonderland?
We’re both excited and a little anxious. It resembles something out of a movie villain’s lair, but with a charming rooftop patio. More Roasteries are on the way in Shanghai this year, along with openings in Milan and Tokyo in 2018. One coffee to rule them all!
For more insights on home insemination and fertility options, check out our blog at intracervicalinsemination.com. And if you’re interested in enhancing fertility, visit makeamom.com as they provide valuable resources on this topic. For those exploring pregnancy and home insemination, hopkinsmedicine.org is an excellent reference.
In summary, Starbucks is taking coffee culture to new heights in Chicago with the massive Reserve Roastery, offering a unique experience that goes beyond traditional coffee shops.