Meet little Lucas Thompson, the 15-month-old who’s taken social media by storm! With over 59,000 likes and 79,000 shares on Facebook in just a week, his mom, Jenna Thompson, is reaching out to children’s brand OshKosh B’Gosh to consider featuring her son in their next ad campaign.
“I wish for OshKosh to see what we see in Lucas,” Jenna shared with Home Insemination Kit. “This isn’t just about the buzz we’ve created online. It’s about them recognizing his value and what he can bring to their brand. Kids with Down syndrome and other disabilities are extraordinary, and we want OshKosh to help shift the narrative around them.”
While companies like Target, Kmart, and Tommy Hilfiger are stepping up their game in inclusive advertising, individuals with disabilities remain largely overlooked in mainstream media. “Out of 157 million businesses globally, only a handful genuinely include consumers with disabilities,” noted Alex Rivera, founder of Changing the Face of Beauty, in an interview with Home Insemination Kit. “Brands have the unique opportunity to empower the disability community by treating them as valued consumers in their marketing. With one in five families having a member with a disability, that’s a significant audience brands like OshKosh are missing out on.”
Jenna, who resides with her family in Florida, hopes that Carter’s, Inc., the parent company of OshKosh B’Gosh, will take her request seriously and embrace children with disabilities in their advertising. “True inclusion means fully accepting children like Lucas. They’re not just a passing trend in marketing; they are part of our future!” she emphasized.
As October is Down Syndrome Awareness Month, now is the perfect time to learn more about celebrating the abilities of individuals with Down syndrome. Check out this excellent resource for pregnancy and home insemination at March of Dimes. For those exploring parenting journeys, you can find more information about artificial insemination kits at Make a Mom.
In summary, Jenna Thompson is advocating for greater representation of children with disabilities in advertising, specifically asking OshKosh B’Gosh to feature her son, Lucas. As the conversation around inclusivity in marketing grows, it’s crucial for brands to recognize and embrace the diversity of their consumers.