Two creative moms met at their little ones’ swim class and decided to dive into the world of children’s fashion, giving birth to a whimsical clothing brand that features coats that turn kids into charming animals. They named their venture after their kids—Lily & Max.
“We teamed up to learn how to sew kids’ clothes, and soon enough, Mia had a brilliant concept that she couldn’t shake off: Lily & Max children’s apparel,” said Sarah, chatting with us. “I fell in love with the idea, and before long, we were launching our Etsy shop and crafting our brand.” Based in the UK, this dynamic duo ships their delightful creations worldwide. Just take a look at how utterly adorable their coats are!
“Mia, the visionary of our partnership, had the fabulous idea of designing coats adorned with fox ears, a fuzzy fur chest, and a fluffy tail,” Sarah explained. “The moment I heard it, I knew we had a hit on our hands.” And hit it did! The duo has been busy managing their Etsy shop, which serves as their primary outlet.
“I spent several months developing and perfecting the patterns, and by late summer 2015, we unveiled our Fox, Wolf, Ladybug, and Bumble Bee coats,” Sarah shared. “They were an instant sensation, and when they went viral on social media last year, we were bombarded with orders and inquiries.”
If you’re eyeing one of these for the holiday season, be sure to get your orders in soon! Each custom coat takes about six weeks to create before it ships. “Every coat that leaves our hands is cherished by its new owner, which fills us with immense pride,” Sarah added. “Since each piece is handmade by us, it can take nearly an entire workday to finish, so we pour our hearts into every single one.”
With two devoted moms at the helm, you can bet these garments are perfect for little ones. “Our main goal is to create practical, comfy, and ‘fuss-free’ clothing for toddlers. We firmly believe that beauty shouldn’t come at the expense of comfort, and we make sure to address practical concerns like quickly dressing and undressing,” they noted. “You won’t find any scratchy denim, irritating lace, or restrictive clothing here. You can trust that comfort is our top priority.”
Since their launch, the talented moms have expanded their collection to include bear, bunny, and cat coats, along with animal-themed capelet hoods. Although each coat is crafted with love, the ladies do have their favorite. “I think I’d have to say Mr. Fox! He was our original design and remains the most popular. I can’t help but take a moment to admire each one before it goes out,” Sarah confessed. “He’s just so cool with that bright orange color, fluffy white chest and tail, and adorable little ears!”
Naturally, with little ones of their own, it makes perfect sense for the moms to dress their kids in their latest designs. Sarah shared, “My daughter wore her fox coat with pride last winter, and this year she’ll be sporting a bunny coat if I can find the time to whip one up for her!”
If you’re interested in learning more about home insemination, check out this resource for additional insights. For those considering at-home options, this site is an excellent resource. Additionally, WebMD provides valuable information on various pregnancy and home insemination treatments.
In summary, these imaginative coats not only keep kids warm but also spark joy and creativity, transforming them into their favorite animals. With a deep commitment to comfort and practicality, Lily & Max is truly a delightful brand for your little ones.