You’ve probably seen our posts lighting up your Facebook feed. You’ve been invited to our gatherings, and you might even cringe at the thought of a message from us waiting in your inbox. We are the MLM ladies, the ones that many people love to loathe.
And I totally get why we can be so disliked. The stereotypes surrounding multi-level marketing (MLM) exist for a reason, and they can be incredibly annoying. Depending on how we operate, we might add you to groups without asking first, or we might send a friend request to your mom’s aunt’s hairdresser just to widen our network. Our social media feeds often seem like a never-ending parade of stock photos and memes, all aimed at selling you our latest products.
I know we can be bothersome—really bothersome. But many of us participate in MLMs for a variety of reasons that have nothing to do with pushing you away or making you want to set our effigies on fire.
Some of us truly believe that MLM can help us create the lives we aspire to have. Sure, it may look like we’re just trying to sell you things you don’t need, but to us, it represents a glimmer of hope for a better future. The odds of us striking it rich? Not great. Yet, in my world, every little bit counts.
Others of us dive into MLM because we crave something that is solely ours. Between our kids, partners, and daily household responsibilities, we often lose sight of our individuality. These business models offer us a chance to embrace our identity as women—not just as moms, wives, or daughters. They remind us that we’re meant for more than just changing diapers and handing out snacks.
And then there are those of us who want to show our children that there are many ways to earn a living. We don’t have to, nor do our kids have to, stick to a 9-to-5 job we despise for four decades. We demonstrate that it’s possible to work from home, travel while working, or even become entrepreneurs. The options are limitless. What matters is not just what we do, but that we instill in our children the idea that there are many paths to generating income.
I sincerely hope that those in your feed who engage in MLM are respectful of your time and boundaries. I hope they accept your “no” without hard feelings. I hope they ask before adding you to yet another group without your consent. Even though their posts may resemble infomercials, I hope you can see the passion behind their relentless sharing and recognize that they’re pursuing something meaningful to them, just as you are.
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In summary, while MLMs can be annoying to some, for many women, they represent empowerment, opportunity, and a chance to reclaim their identities amidst the chaos of motherhood and daily life.