Secret deodorant recently unveiled an impactful commercial that encapsulates the challenges faced by transgender individuals in public restrooms. This topic gained significant attention following North Carolina’s controversial legislation, but this brief ad addresses the matter with remarkable clarity.
In the 30-second spot, we meet actress Mia Harper, who portrays the character Alex. Inside a restroom stall, Alex hesitates as a group of women enters, exchanging stories in the common area. With a deep breath, she steps out, revealing the tagline, “Alex finds the strength to show there’s no wrong way to be a woman.” This short clip packs a powerful message.
“I often have my own moments of doubt, but I’ve trained myself to seem unfazed,” Harper, the transgender actress featured in the ad, shared with Queerty about her experiences in public restrooms. “During filming, I allowed myself to feel exposed. It was startling to realize how many emotions I had bottled up; I nearly broke down while we were shooting.” The pressure that she and other transgender individuals experience is entirely valid, especially considering the various legislative proposals aimed at restricting their rights.
Once upon a time, transgender people simply used the bathroom of their choice without a second thought. Life was simple. But then came March, and North Carolina ignited an unnecessary debate with a misguided law mandating that transgender individuals use the restroom corresponding to the gender on their birth certificate. Because, naturally, everyone carries their birth certificate to the restroom, right?
Since then, advocates have been tirelessly explaining why such laws are absurd and counterproductive. Take, for instance, the poignant selfie shared by trans woman Jamie Carter, which humorously highlighted the absurdity of her using a men’s restroom. And let’s not forget how Target took a stand against this nonsense by allowing transgender individuals to use the bathroom that matches their gender identity.
As we patiently await broader acceptance across the nation, it’s refreshing to see brands like Secret step up and demonstrate their support for all women. If you’re intrigued by more on this topic, check out our blog on home insemination for insightful resources, including this excellent article and this comprehensive guide on at-home insemination.
In summary, Secret’s ad powerfully illustrates the courage it takes for transgender individuals to simply exist in spaces designed for everyone. It’s a compelling reminder that no one should be defined by outdated norms or legislation.