Updated: December 19, 2016
Originally Published: September 1, 2012
It all began so innocently. My son developed a fascination with Paw Patrol. To find some peace while I showered or prepared dinner, I turned to YouTube on my iPad, searching for Paw Patrol videos to keep him entertained. That’s when he stumbled onto the world of Kinder Surprise Egg unboxings, hosted by a woman with overly long nails and a voice that could only be described as irritatingly cheerful. She would peel away layers of plastic (sometimes covered in Play-Doh, which I still can’t wrap my head around) to reveal an array of toys, from Paw Patrol figures to Peppa Pig collectibles.
At first, I barely paid attention. I screened for any inappropriate content and tried to tune out the incessant sounds emanating from the iPad, relishing those fleeting moments of solitude. But as he grew older, his interests shifted, and the toy video landscape on YouTube became increasingly extravagant. Superheroes took center stage, and he became engrossed in videos where adults carefully unbox superhero action figures, discussing everything from “articulation” to “gimmicks.” The thrill of “blind bags” particularly captivated him, as kids everywhere seem to love the element of surprise.
These videos are essentially elaborate commercials for toys, but for some reason, they’re far more engaging for kids than traditional ads. At times, I’ve pondered who exactly creates these videos and whether they’re in cahoots with toy companies—turning them from mere content creators into savvy entrepreneurs. Regardless of their intent, they’ve certainly succeeded; my kid is fully on board with their marketing scheme.
The anticipation leading up to the toy reveal is almost hypnotic, complete with the host’s flashy nails and a pronounced “crinkle” sound that accompanies each unboxing. It’s like a high for toddlers. Do you remember the feeling of longing for that one special toy from your childhood? I recall dreaming about Cabbage Patch Kids, Rainbow Brite, and My Little Pony. I would envision myself going to the store, purchasing the toy, and reveling in the excitement of unwrapping it.
Now, kids don’t have to rely on their imagination. With a quick YouTube search, they can watch their dreams unfold right in front of them. My son doesn’t just know which toys he wants; he’s also aware of their prices, the various combinations available, and where to buy them (it’s always Walmart, isn’t it?). The constant requests for toys and candy—and even toys that are candy—are enough to drive anyone up the wall.
Just a few weeks ago, he somehow accessed my Amazon account and ordered a Batcave along with a couple of action figures. While I was furious, I couldn’t help but admire a three-year-old’s tech-savvy skills. Now, my Amazon account is secure, but I’m considering locking down those YouTube toy videos as well. However, that would be like taking away a really bad addiction. And honestly, I’ve grown accustomed to those brief interludes where I can just breathe and be an adult.
So, thank you, YouTube. You’ve ensnared both of us in your web of plastic nonsense, and it seems there’s no turning back. If you’re interested in understanding more about family planning and home insemination options, visit this excellent resource. And if you’re looking for at-home insemination kits, check out this reputable retailer. For more insights into parenting and the challenges it brings, take a look at this post.
Summary:
This article reflects on how YouTube has transformed children’s desires for toys into a constant barrage of requests, highlighting the addictive nature of unboxing videos. The author grapples with the implications of this phenomenon while seeking a balance between parenting and personal time.
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