In a rather unfortunate turn of events, a Gold’s Gym franchise in Egypt has found itself in the hot seat for an ill-conceived advertisement. The franchise, known as Gold’s Gym Dreamland, recently shared an ad featuring a picture of a pear, accompanied by the words, “This is no shape for a girl.” Because nothing says “welcome” to gym-goers quite like a side of shame from the very place they’re paying to get fit!
The backlash was swift and fierce, prompting the gym to issue a copy/paste apology that left many feeling even more insulted. In their defense, Gold’s Gym Dreamland claimed the ad was intended to promote a healthy lifestyle, not to shame any body type. However, the wording was as confusing as it was hurtful. Were they referring to the pear or to women’s bodies? It seems like their messaging could use a serious overhaul.
Despite the franchise’s attempt to clarify, the damage was done, and the internet was ablaze with criticism. Many pointed out the absurdity of using a pear as a metaphor for women’s bodies, calling the ad not just misguided but downright amateurish. It raises questions about how such a tone-deaf campaign could even make it past any screenings.
Gold’s Gym, thankfully, has been trying to distance itself from these fat-shaming tendencies in its advertisements. The brand has a history of controversial marketing, including past campaigns like “Say No to Cankles,” which featured ads urging friends to avoid “cankles” as if they were a disease. Clearly, their advertising strategy needs a serious refresh.
In a more recent response, the parent company issued an apology and stated they were taking steps to address the issue, reaching out to the franchise in Egypt to remove the offending posts. They emphasized that this incident does not reflect their values, which focus on helping everyone achieve their potential through fitness. They are currently discussing the franchise’s agreement with the main ownership group in Egypt.
For more information on pregnancy and home insemination, check out this excellent resource from the CDC. And if you’re curious about at-home insemination kits, visit this authority on the topic.
In summary, Gold’s Gym Dreamland’s ad campaign has sparked outrage for its misguided fat-shaming message, prompting the brand to issue apologies and distance itself from the controversy. As they work to realign their marketing strategies, it remains crucial for brands to ensure their messaging is inclusive and supportive.