Two creative moms who bonded during their little ones’ swim class have launched a delightful clothing line featuring coats that turn kids into the cutest animals. Their brand, named after their children—Lila & Max—has captured hearts everywhere.
“We decided to collaborate and learn how to create kids’ clothing, and before we knew it, Emma had a fabulous idea that just wouldn’t leave her mind: Lila & Max children’s apparel,” said Sarah. “I was immediately on board, and we started building our Etsy shop.” Based in the UK, they proudly ship their whimsical designs all around the globe. Just look at how irresistibly cute their coats are!
“Emma, the imaginative genius of our duo, came up with the fantastic concept of creating coats with little animal ears, a fuzzy front, and a fluffy tail,” Sarah shared. “As soon as I heard her idea, I knew it would be a hit.” And it certainly was! The duo has been busy managing their Etsy shop, which has become their main platform.
“I spent months perfecting the designs, and by late summer 2015, we launched our Fox, Wolf, Ladybug, and Bumblebee coats,” Sarah explained. “They quickly gained popularity, and when they went viral on social media, we were overwhelmed with requests and orders.”
If you’re considering ordering one for the holidays, make sure you do so soon, as these custom pieces take about six weeks to create before shipping. “Each coat we send out is cherished, which fills us with pride,” Sarah added. “Every item is handmade by us, and crafting each one can take nearly an entire workday, so we pour love into every piece.”
With two moms leading the charge, you can be confident that their products are tailored for children. “Our main goal is to create practical, comfortable, and easy-to-wear clothing for toddlers. We believe that beauty shouldn’t compromise comfort, and we focus on practical features like quick dressing and undressing,” they explained. “You won’t find stiff denim, itchy lace, or clothes that limit a toddler’s movement here; every piece is designed with comfort as our top priority.”
Since their launch, the talented moms have introduced bear, bunny, and cat coats along with animal-themed capes. Though each coat is made with care, they do have a favorite. “I think I’d have to say Mr. Fox! He was our first design, and he remains the most popular. I take a moment to appreciate each one before it goes out,” shared Sarah. “His vibrant orange, fluffy white chest, and adorably fuzzy ears just make him so special!”
With little ones of their own, it’s no surprise that these moms dress their children in their latest creations. Sarah mentioned, “My daughter wore her fox coat proudly last winter, and this year I think I’ll make her a bunny if I can find the time!”
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In summary, Lila & Max is a heartwarming brand created by two dedicated moms who have successfully turned their creative vision into a delightful clothing line for kids. Their animal-themed coats are not only adorable but also prioritize comfort and practicality, making them perfect for little ones.