Looking for a stress-free way to dress your little ones? Meet the dynamic duo behind Simple Threads, a brand dedicated to making kids’ fashion effortless and enjoyable.
At Simple Threads, co-founders Mia Thompson and Sarah Johnson have created a line of children’s clothing that emphasizes “quality, simplicity, and affordability, with everything priced under $25.” You won’t find flashy logos, annoying slogans, or excessive glitter here—just charming and durable outfits that are easy to mix and match. What’s not to love about that?
We chatted with Mia and Sarah to dive deeper into their vision and mission.
Q: Your clothing line is all about “no flashy characters or logos.” What’s the reasoning behind that?
We don’t have anything against fun graphics! Our kids have loved their share of character tees. However, we noticed a lack of simple, well-crafted clothing in beautiful colors. We saw a chance to create a go-to spot for stylish, essential pieces that kids can pair with their favorite prints or wear on their own. Not every outfit needs to scream with characters or slogans.
Q: How can having a wardrobe full of solid colors simplify parenting?
A closet filled with solid, vibrant colors is a no-fail situation. Everything coordinates beautifully, allowing kids to dress themselves confidently. Parents can breathe easy knowing their kids aren’t mixing wild prints or oversized logos (which can be amusing occasionally, but not every day!). This is a win-win for both parents and kids as they explore their unique styles.
Q: How do you juggle starting a business while raising kids?
Being mothers running our own business means we work hard, but on our terms. Flexibility is key! We’re home in the evenings to spend time with our kids and often work after they’ve gone to bed. If a little one is under the weather, we can handle things from home. This setup forces us to be efficient and really appreciate the time we get with our families. We support one another as partners, celebrating the balance we’ve achieved rather than feeling guilty about it.
Q: Why choose Simple Threads over a retailer like Target or Old Navy that may offer lower prices?
At Simple Threads, our aim isn’t to be the cheapest option but to provide unmatched quality at fair prices. We’ve invested in high-quality, soft fabrics that stand the test of time. Our styles are modern and simple (thanks to our talented designer, Jack Reynolds), and we offer a vibrant palette. We keep everything under $25 because we understand how quickly kids outgrow their clothes—and how often those outfits get messy!
Q: What advice do you have for fellow moms looking to start their own businesses?
Being a mom is a fantastic foundation for entrepreneurship. As moms, we see the world through the eyes of consumers—we are the customer! The best businesses often come from personal experiences and passions, so start with what you genuinely want. Then, just take that first step. Perfection isn’t necessary (it never is). Seek support from trusted mentors; those who believed in us helped open doors and provided valuable advice. Make sure you surround yourself with cheerleaders!
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In summary, Simple Threads is revolutionizing kids’ fashion with a focus on simplicity and quality, empowering both children and parents to enjoy the dressing process.