If you have children, you’re likely well-acquainted with the delightful taste of Honey Maid graham crackers. But this brand goes beyond just satisfying your sweet cravings; they’ve mastered the art of evoking emotions through their heartwarming commercials. Honey Maid’s latest ads are bound to bring on the tears, in the best way possible.
This Is Wholesome Campaign
In the third installment of their “This Is Wholesome” campaign, the brand has rolled out four new commercials that center around the theme of acceptance. A Honey Maid spokesperson shared, “We believe it’s crucial to reflect today’s diverse world and include a variety of families that make up American society.” The campaign aims to celebrate the evolving family dynamics that resonate with consumers today.
Must-See Ads
Each of the new ads is a must-see: one tackles Islamophobia, another highlights families formed through adoption, a third shares a veteran’s journey, and the last portrays a family with same-sex parents. The underlying message is clear: “No matter how families change, what defines wholesomeness remains the same.” So, if you’re planning to view these ads, be cautious with your mascara—trust us, you’ll need tissues.
A History of Championing Diversity
Honey Maid has a history of championing diverse American families. When they first aired a commercial featuring a same-sex couple, they faced a wave of protests. Their response was nothing short of inspiring; they printed out all the feedback—both positive and negative—and commissioned artists to create a sculpture that showcased the overwhelming support, which outnumbered the criticism ten to one.
While it’s true that Honey Maid ultimately aims to sell their delectable graham crackers, it’s refreshing to see a brand acknowledge that the traditional family model of “one mom, one dad, two kids, and a dog” is quite outdated. Today, nontraditional families are becoming the new norm, and Honey Maid’s ads beautifully reflect that reality.
Grab a box of Teddy Grahams and prepare to be moved!
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Conclusion
In summary, Honey Maid’s new commercials continue to promote acceptance and reflect the diversity of modern families, reminding us all that love and wholesomeness come in many forms.