As my son has developed an interest in writing, I often search for suitable notebooks and journals for him. During a recent business trip to New York City, I stumbled upon a charming boutique bookstore near Columbia University. While exploring the adult section upstairs, I discovered a delightful notebook adorned with an owl that I knew he would adore. However, when I ventured downstairs to the children’s area, I was met with an array of pink and purple glittery diaries that I was certain he would dislike.
It’s disheartening that pink and glitter are so often equated with femininity, a stereotype that seems to have taken hold of my son’s perception due to targeted marketing. At the age of three, he proudly declared pink as his favorite color, and my partner and I fully supported his choice. We even celebrated his birthday with a cake featuring a pink Brachiosaurus, but as he transitioned into kindergarten, he began to resist that same color. When I reminded him of the pink cake, he vehemently protested, saying, “That’s not true.”
The grim reality is that those notebooks I found in New York were explicitly designed for girls, who are culturally encouraged to articulate their emotions, both in writing and verbally. What message does this send to boys when they see shelves filled with pink diaries? It implicitly suggests that expressing feelings through writing is not for them.
Recently, Target made headlines by removing gender-specific signage in various departments, such as toys and bedding. This corporate shift represents a positive stride towards dismantling traditional marketing conventions. Just as girls can enjoy Legos and action figures, boys should feel free to express themselves through journaling and playing with dolls without fear of societal judgment.
The backlash regarding this initiative is perplexing. Target isn’t pressuring parents to purchase specific toys for their children; instead, it’s broadening the options available. If a boy wishes to have a My Little Pony, Target is not going to label it as exclusively “for girls.”
As an adult, I don’t feel confined to a “women’s” section when selecting a journal. Whether at a large retailer like Target or a quaint specialty store, I can find a notebook that fits my style—certainly not one that is pink and glittery. Why, then, must children be subjected to the outdated notion that pink is for girls and blue is for boys? Why do we tolerate these stereotypes?
I aim to raise my son in an environment where he feels free to express his emotions, document his aspirations, and articulate his frustrations on paper. However, how many pink journals must he encounter before he concludes that such activities are solely for girls? At what point will he start to suppress his true self due to societal expectations?
It is imperative that companies marketing to children critically assess the hidden messages their products convey. No child should feel out of place for their preferences in activities or toys.
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In summary, it is essential to challenge the prevailing stereotypes surrounding gender and emotional expression. Boys should be encouraged to engage with their feelings openly, without the constraints of societal expectations.
