Navigating the LuLaRoe Obsession: In Search of My Unicorns

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It all began with a simple pair of black leggings. A friend invited me to a “Battle of the Hostesses” party, and since I have a soft spot for comfy leggings, I decided to check it out. At that time, I had no clue about LuLaRoe, and honestly, I thought $25 for leggings was a bit much, especially when I could snag a pair from my favorite store for just $12.

However, my friend insisted that these leggings were unlike any other—soft as butter. So, I took the plunge and bought just one pair. From that moment on, I was completely hooked. The comfort was unreal; I found myself wearing them for three to four days consecutively without a hint of shame. I even took to Facebook to share my excitement, only to find out that many of my friends shared the same love for LuLaRoe.

Once I publicly acknowledged my newfound obsession, I was bombarded with suggestions from friends eager to help me expand my wardrobe. They added me to countless shopping groups and emphasized the importance of following multiple consultants to increase my chances of finding cute pieces. That’s when I learned about “unicorns”—the highly sought-after prints that are notoriously hard to find. The more groups I joined, the better my chances of spotting those elusive treasures.

A friend connected me with her sister, who was just launching her LuLaRoe business. I felt like I was diving into something special, and she quickly became my go-to consultant. While I can’t say I’m entirely loyal, having a primary source for my LuLaRoe needs has definitely helped me snag the best items first.

Little did I know that my first pair of plain black leggings would turn out to be a coveted item in the LuLaRoe universe, and finding another pair proved to be quite the challenge. They became my unicorn! Disappointed but undeterred, I shifted my focus to printed leggings—something I never thought I’d embrace. Initially hesitant to wear anything that drew attention to my lower half, I couldn’t resist the adorable designs. My first pair was covered in ladybugs, and from that point on, I never looked back. Today, my collection boasts an array of wacky prints: geometric shapes, masquerade masks, sunglasses, cassette tapes, and yes, even hipster penguins.

While leggings are the hallmark of LuLaRoe, the brand offers so much more. The tops fit perfectly for my tall frame, providing ample coverage, and the dresses are surprisingly flattering. I typically shy away from form-fitting styles, but I took a chance on one and ended up loving it.

My quest for unicorns is ongoing. I’ve rallied my fellow LuLaRoe enthusiasts to help me locate those special pieces, and I do the same for them. One particularly memorable hunt involved a pair of sugar skull leggings from the Halloween collection. I frantically refreshed a sale group while sitting in my sister’s car in New Jersey, only to miss out. Thankfully, my friend found them in a resale group for me. Though I paid more than retail, they were worth every penny.

I’ve discovered that buy/sell groups are invaluable for tracking down unicorns (maybe I should keep this secret to myself?), but eBay has proven to be the ultimate treasure trove. I’ve managed to find nearly all of my coveted leggings there, often paying a premium, but my desire for them outweighed the extra cost. Everyone has their indulgences, and I’m just a fan of vibrant, comfy leggings that feel like a dream.

I know there are mixed feelings about LuLaRoe, and I’ve had my share of doubts. Yes, they can be pricey, but for me, they’re a little slice of joy. I’ve incorporated LuLaRoe into my monthly budget because, honestly, I don’t splurge on much these days. At least I get ample use out of my leggings—I’ve pretty much forgotten what jeans feel like.

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In summary, my journey with LuLaRoe has transformed from a casual leggings purchase to an all-out quest for unicorns. It’s more than just fashion; it’s about comfort, community, and a little self-indulgence.

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