In an exciting move toward inclusivity, the Mall of America—the largest shopping center in the United States—has introduced its first Black Santa, a monumental step in celebrating diversity during the holiday season. Larry Jefferson, a seasoned Santa who completed Santa school in 2014 following his military retirement, will don the iconic red suit this year. Jefferson has a genuine passion for spreading joy, stating, “I enjoy making people smile and be happy. During the holidays, people go through a lot.”
His journey as Santa began at just 12 years old when he dressed up to cheer up his ailing father. Years later, he bought a Santa costume for $30 to surprise his sick nephews. He emphasizes, “It’s no big deal. I’m still Santa. I just happen to be a Santa of color.” This sentiment resonates deeply with many families; one woman expressed that she had been “waiting 25 years to see a Black Santa,” while others traveled great distances just for their children to have the chance to meet him.
A spokesperson for the Mall of America remarked, “We’re looking to have a Santa for everyone.” The Santa Experience features a variety of Santas, and the mall is open to expanding its representation further, welcoming the idea of Latino or Asian Santas as well. The goal is to spread joy, peace, and happiness, and a multicultural Santa can help achieve that.
This shift in representation comes in light of past discussions regarding Santa’s identity. Notably, Fox anchor Megan Kelly sparked controversy when she dismissed the idea of a non-white Santa, insisting that “Santa just is white.” However, the conversation isn’t about erasing the traditional image of Santa but about inclusivity; after all, Santa is a fictional character who can embody various cultural backgrounds.
Once, while entertaining as Santa at a Texas gathering, a child approached Jefferson and exclaimed, “Santa? I didn’t know you were brown!” To which he replied, “Yes, I am brown. And Santa comes in many different colors.” Jefferson believes that seeing a Santa who reflects their own identity can foster a deeper connection to the holiday spirit. He stated, “There needs to be more Santas of color, because this is America, and kids need to see a Santa that looks like them.”
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In summary, the Mall of America’s decision to hire its first Black Santa marks a significant step towards inclusivity and representation during the holidays. As Jefferson aptly puts it, “That helps kids to identify with the love and spirit of the holiday, you know?”