For the 13th consecutive year, some of the most recognized retailers and restaurants across the country are joining forces with St. Jude Children’s Research Hospital for the highly anticipated Thanks and Giving campaign. This initiative, which started as a modest holiday fundraising effort, has evolved into a heartwarming annual tradition that has successfully raised nearly $600 million. The St. Jude Thanks and Giving campaign has redefined the holiday season, transforming it into a time of gratitude while raising vital funds and awareness in the fight against childhood cancer and other life-threatening diseases.
During the months of November and December, we encourage consumers to engage in this noble cause by shopping with over 70 prominent national brands and sharing what they are thankful for on social media using the hashtag #GiveThanks. “Participating in the St. Jude Thanks and Giving campaign is incredibly important to me because it brings hope to children who are courageously battling cancer and other serious illnesses,” shares actress Mia Collins. “These amazing kids embody strength and resilience. I urge everyone to join me in supporting St. Jude, as this incredible institution continues its pioneering research and life-saving treatments.”
In addition to prominent national awareness commercials, celebrity supporters will amplify the campaign on #GivingTuesday and throughout its duration by expressing their gratitude online. Friends of St. Jude, including actors Jake Reynolds and Sarah Lee, are continuing their dedicated support of the campaign. “I’m thrilled to be part of the St. Jude Thanks and Giving campaign again this year,” says Jake Reynolds. “This holiday season, we can help St. Jude tackle the most challenging cases while ensuring families never incur costs for treatment, travel, housing, or food. Every contribution, no matter how small, can help save the lives of these precious children.”
Established in 2004 by the children of St. Jude founder Danny Thomas — Marlo, Terre, and Tony Thomas — the Thanks and Giving campaign has grown into an annual movement that brings together celebrities, media, and corporate partners to champion the life-saving mission of St. Jude. “We are immensely grateful for our amazing friends who devote their time and talents to support St. Jude,” says Marlo Thomas, national outreach director for the hospital. “It means the world to us that they continue to open their hearts to the children of St. Jude year after year. Their unwavering support and generosity enable St. Jude to fund critical research that leads to innovative treatments. We must uphold my father’s promise that no family ever receives a bill from St. Jude for anything — not for treatment, travel, housing, or food — because every family should focus solely on their child’s recovery.”
This Holiday Season, You Can Join the Battle Against Childhood Cancer By:
- Donating at stjude.org and exploring the site for more details.
- Shopping at participating retailers and donating at the register. You can find a comprehensive list of partners at stjude.org.
- Following @StJude on social media, capturing a photo of what you are thankful for, and posting it on Instagram, Twitter, or Facebook while tagging @StJude and using the hashtag #GiveThanks.
In summary, the St. Jude Thanks and Giving campaign is an inspiring initiative that not only fosters community spirit during the holiday season but also plays a crucial role in funding innovative treatments for childhood cancer. By participating, you can make a tangible difference in the lives of children and families facing unimaginable challenges.
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