A new Lane Bryant commercial is making waves, but you might not catch it on your screen anytime soon, as several networks are reportedly hesitant to air it. A spokesperson for Lane Bryant shared with the Daily News that multiple networks have declined to accept the ad “as is.”
“I don’t think these models are any more exposed than others we’ve seen on television,” she stated. “This isn’t a heavy-handed discussion about body positivity; it’s a fun and engaging way to connect with women everywhere.”
In response, NBC commented, “As part of the standard advertising review process, we examined an early version of the ad and requested minor adjustments to meet our broadcast decency standards. The ad was not outright rejected, and we are open to the revised creative.”
The 30-second spot aims to celebrate women who embrace their bodies. One can only wonder what edits they sought. Perhaps they suggested omitting the breastfeeding scene? Or maybe they found bare midsections acceptable only if they don’t feature any “extra” flesh. The idea of seeing a voluptuous woman confidently showcasing her body seems to make some executives squirm.
Linda Heasley, Lane Bryant’s CEO, expressed to Refinery29 that the This Body ad campaign is a much-needed dialogue about self-acceptance. “We want our audience, the fashion industry, and society at large to recognize that all women are inherently beautiful and deserve to be acknowledged and celebrated,” she emphasized. “This campaign initiates an overdue cultural shift, positioning Lane Bryant as a platform for altering perceptions.”
Interestingly, society seems comfortable with images of plus-size women in emotional distress, seeking approval from trainers like Jillian Michaels, but viewing women who take pride in their bodies appears to be a different story. What message would that convey? That being plus-size is acceptable? We certainly can’t let that notion spread, can we?
Conversely, there’s little concern for the health of a size zero model; whether she’s starving herself is often overlooked. Yet when a woman confidently occupies space and embraces her body, it raises alarms! The narrative isn’t truly about health; it’s about industries profiting from our insecurities.
The commercial itself is stunning, revealing no more skin than a typical Victoria’s Secret ad. After being bombarded with messages urging us to shrink ourselves, it’s incredibly refreshing to witness women who proudly take up space and look fantastic while doing so.
For further insights on topics related to home insemination and pregnancy, check out this comprehensive resource on pregnancy. And if you’re considering at-home insemination, reputable retailers like Cryobaby provide kits that can help you on your journey.
To read more about the intersection of body positivity and media representation, visit this related post.
Summary
The Lane Bryant commercial celebrating body positivity has faced rejection from multiple networks, sparking a conversation about societal norms surrounding body image. The ad, which promotes self-acceptance and confidence, has been scrutinized for its portrayal of plus-size models. Despite the pushback, Lane Bryant’s campaign aims to shift perceptions of beauty and highlight the importance of embracing one’s body.
Leave a Reply