As the holiday season approaches, brands are rolling out their ads to capture the spirit of the festivities. While many of these commercials typically portray the idealized family—complete with a smiling mom, dad, two kids, and an idyllic white picket fence—Kohl’s is making waves by broadening the narrative of the “traditional” American family in their latest #AllTogetherNow campaign.
In a refreshing new commercial, we see a family coming together for the holidays. The ad opens with a mother cooking in the kitchen, then welcoming her children at the door. But it doesn’t stop there; her kids arrive with their partners and extended family members, showcasing a vibrant mix of races, shapes, and sexual orientations. This is family in its truest form—a beautiful tapestry of diversity that celebrates the unique connections we all share.
Since its release, the commercial has garnered over 56,000 views, with numerous comments expressing gratitude for representing a wide array of people and relationships. One viewer even mentioned, “I don’t typically shop at Kohl’s, but I might just have to pick up a few gifts there this year.”
According to sources like Refinery29, this ad is just the beginning. Kohl’s plans to launch a series of commercials that will delve deeper into the lives of the featured family members. Furthermore, the brand is introducing a “storytelling pop-up truck” in Times Square where individuals can share their own holiday traditions via social media. Kohl’s is setting a new standard for inclusivity in advertising.
It’s surprising how rare it is to encounter ads, especially during the holiday season, that break away from the cookie-cutter portrayal of families. Most holiday commercials tend to show identical-looking people enjoying picture-perfect moments, which doesn’t reflect the reality of many family gatherings. It’s refreshing to see brands like Kohl’s taking steps to acknowledge the rich diversity that exists in today’s families.
May we soon reach a time when such portrayals are commonplace rather than a novelty! Until then, let’s applaud Kohl’s for their bold move in redefining what family means for millions of us.
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In summary, Kohl’s has successfully crafted a holiday ad that resonates with the realities of modern family life, celebrating diversity in a way that feels authentic and relatable.
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