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Megan Rapinoe has been named one of the latest brand ambassadors for Victoria’s Secret, joining a diverse group of individuals celebrated for their achievements rather than their physical appearances. As the captain of the U.S. Women’s National Soccer Team, Rapinoe is not only a sports icon but also a prominent advocate for gender equality, having fought tirelessly for equal pay. Her activism extends beyond sports; she is vocal about her progressive views, making her an intriguing choice for a brand looking to evolve.
Victoria’s Secret has faced significant backlash in recent years over accusations of a toxic corporate culture and its association with controversial figures. In response, the brand is working to revamp its image by moving away from its traditional marketing strategies that emphasized a narrow definition of beauty. This includes hiring ambassadors like Rapinoe, actress Priya Smith, Olympic athlete Eliza Green, and inclusivity advocate Tara Bennett.
The brand aims to reshape the perception of what it means to be “sexy,” shifting its focus from catering primarily to a male audience to appealing more directly to women. This change is evident in the public’s response, as many women have expressed approval, while some men have reacted negatively, feeling uncomfortable with Rapinoe’s inclusion. Their complaints often center on the idea that they don’t find her appealing in the context of traditional lingerie marketing.
While it remains to be seen if these changes will lead to increased sales for Victoria’s Secret, this initiative represents a significant step towards regaining the trust and respect of its female clientele.
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In summary, Megan Rapinoe’s appointment as a Victoria’s Secret ambassador marks a notable shift in the brand’s strategy, focusing on empowering women by celebrating achievements beyond physical appearance. This rebranding effort aims to redefine beauty while addressing past criticisms.