American Girl + Xbox Team Up to Empower Girls in Gaming

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In an exciting collaboration, American Girl and Xbox are launching a unique gaming set designed to celebrate and promote girls in the gaming world. If your daughter loves gaming and dolls, this is the perfect news for you! The two brands are on a mission to redefine what a “gamer” looks like, especially as over 214 million people in the U.S. enjoy video games, with a significant rise in female gamers, now at 41%.

What’s Included in the Gaming Set?

On June 10th, the companies will unveil a delightful gaming set that includes:

  • A doll-sized Xbox Series X console
  • Two game discs
  • A headset
  • Two wireless controllers
  • Additional accessories like a faux cell phone, a mock Xbox Game Pass card, a branded chair, a water bottle, a candy box, a fidget spinner, and a sticker sheet for customizing the console

Plus, a 30-day Xbox Game Pass Ultimate code is included for an added gaming experience.

The Gamer Girl Outfit

The accompanying gamer girl outfit features a stylish red hooded sweatshirt emblazoned with an Xbox controller graphic, paired with black denim jeans and trendy canvas sneakers, perfect for an 18-inch American Girl doll. American Girl continually adapts to the interests of modern children, making it a thrilling time for moms who grew up with these beloved dolls. The brand has also recently reintroduced the original six dolls: Samantha Parkington, Kirsten Larson, Molly McIntire, Felicity Merriman, Addy Walker, and Josefina Montoya, available for purchase.

Where to Buy

The new gaming set and outfit will be sold across the U.S. and Canada via AmericanGirl.com, in 12 American Girl retail locations in the U.S., and at Indigo, a popular bookstore chain in Canada.

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Conclusion

In summary, the partnership between American Girl and Xbox is a wonderful initiative aimed at empowering girls in gaming, featuring a fun and engaging set that resonates with young gamers and their interests.

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