Universal Standard has unveiled a new collection of t-shirts that celebrate the “Motherhood of All Kinds,” designed to support Planned Parenthood with all profits directed to the organization. This size-inclusive, woman-owned brand has created a unique capsule of three tees, featuring artwork from illustrators Mia Johnson, Sarah Lee, and Jordan Blake, each inspired by the multifaceted nature of motherhood.
The “Ever Mothers” collection consists of three white graphic tees crafted from Peruvian cotton, available in sizes ranging from 00 to 38-40 (4XL). Each tee retails for $58, with $10 from every sale going straight to Planned Parenthood. The brand emphasizes that Planned Parenthood serves as a vital resource for various pregnancy-related needs, from prenatal care to family planning. As they articulate, “Planned Parenthood is a place where individuals can make informed decisions about their health and reproductive choices, regardless of their motherhood journey.”
Universal Standard aims to broaden the definition of motherhood, acknowledging not just biological mothers, but also mothers-to-be, future mothers, and those who mother their communities. According to one of the featured advocates in the campaign, community leader and writer Jamie Green, “Mothering transcends gender; it’s a role that anyone, regardless of their background, can embody. Whether it’s a teacher guiding students or friends supporting one another, mothering is a profound expression of love and care.”
The co-founders of Universal Standard, Maya Rivera and Lily Chen, shared their vision for the capsule collection. Rivera noted, “Motherhood is rarely straightforward,” adding that many individuals take on mothering roles in various aspects of their lives. “We believe every form of motherhood deserves recognition and celebration, just as we honor traditional motherhood.”
As a brand, Universal Standard is committed to serving a diverse clientele, striving to provide high-quality style and access for all. Chen added, “Our mission aligns with supporting Planned Parenthood’s efforts to ensure everyone, regardless of gender identity, has access to essential healthcare. We’re uniting our goals of promoting equality and inclusion through this collaboration.”
You can explore and purchase these distinctive tees here to support Planned Parenthood’s comprehensive healthcare services that affirm and empower women and all gender identities.
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In summary, Universal Standard’s new t-shirt collection not only celebrates diverse forms of motherhood but also supports a vital cause. With a commitment to inclusivity, the brand encourages everyone to embrace the spirit of mothering in all its forms.