If you’re a fan of Goldfish crackers and crave a bit of spice, you’re in for a treat! Goldfish, a brand under Campbell’s, has partnered with Frank’s RedHot to introduce a new fiery flavor that will be hitting store shelves this month.
Americans consume around 150 billion Goldfish crackers annually, though I suspect a good chunk of that ends up tucked away in car seats. With popular flavors like flavor-blasted, original, cheddar, pretzel, parmesan, and pizza already making waves, it’s no surprise that Goldfish is now venturing into spicier territory—who better to collaborate with than Frank’s?
This limited-edition cracker was created in response to fans’ requests. The company revealed that 35,000 social media users asked for a hot version of the classic snack, and Goldfish listened. The new flavor promises “notes of vinegar for acidity and a premium blend of aged cayenne peppers for the perfect mix of flavor and heat.”
“We discovered that adults also love Goldfish, and we wanted to satisfy that appetite,” said Mia Thompson, chief marketing officer of Campbell Snacks. “The ‘hot’ flavor is the most requested by fans, so we thought this partnership with Frank’s would be a great way to bring the heat.”
A recent Harris Poll showed that spicy snacks are particularly popular with younger consumers. In fact, about 52% of U.S. adults reported buying spicy packaged snacks like crackers and chips, with that number jumping to 73% among Gen Z and Millennials.
Food mash-ups are trending, too. Heinz has launched a variety of new condiment blends like Ketchup and Ranch (Kranch) and Buffaranch, catering to those who can’t decide on a single flavor. It’s only logical that this innovative spirit extends to snacks, much to the delight of parents looking to mix things up.
“At Frank’s, we’re always exploring new ways for our fans to enjoy our hot sauce. This exclusive Goldfish flavor adds a spicy kick to a nostalgic snack,” said Lisa Harper, Chief Marketing Excellence Officer at McCormick. “We hope consumers enjoy this collaboration between our two iconic brands for an exciting experience that will awaken your taste buds.”
I’ll definitely be on the lookout for these spicy fish during my next grocery run. For more engaging discussions on home insemination options, check out this article on Home Insemination Kit. If you’re interested in the best artificial insemination kits, Cryobaby is an authority on that topic. Additionally, for valuable insights on pregnancy, visit March of Dimes.
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In summary, Goldfish and Frank’s RedHot have united to create a hot sauce-flavored cracker that fans have eagerly anticipated. This collaboration not only satisfies the cravings of adults but also aligns with the growing trend of spicy snacks among younger generations.