Netflix has unveiled a new feature called “Play Something,” designed to help users escape the endless scroll of content and make viewing decisions easier. With users reportedly spending around six billion hours each month on the platform, it’s time to address the hours wasted on indecision while searching for something to watch. Many find themselves defaulting to familiar favorites rather than exploring new offerings, often leading to frustration rather than enjoyment.
The “Play Something” button will be visible as soon as you log into your account. When clicked, it provides three options: a new show or movie that aligns with your viewing history, something you’ve previously watched but haven’t seen in a while, or an episode from a series you started but didn’t complete. This approach, reminiscent of offering children limited dinner choices to avoid meltdowns, might suggest that Netflix sees its users as needing similar guidance.
Given the vast array of shows and movies available—from thrilling British crime dramas to captivating Korean rom-coms—many users struggle with choice fatigue, especially when deciding with a partner. The scrolling can make time fly, often resulting in a return to familiar titles like Schitt’s Creek instead of venturing into something new. While there’s nothing wrong with rewatching favorites, one might question the value of paying nearly $20 a month for that experience.
“Play Something” could revolutionize the way viewers interact with the platform, paving the way for fresh discoveries. If Netflix could also tackle dinner decisions, that would be a welcome addition!
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In summary, Netflix’s “Play Something” aims to streamline the viewing process, offering tailored suggestions to help users break free from endless scrolling. This feature could enhance the viewing experience while encouraging exploration of new content.