This summer, White Claw is set to redefine “White Claw Summer.” Remember the carefree days of 2019? Music festivals, beach outings, and laughter with friends filled the air, accompanied by the iconic White Claw. Who among us didn’t cheer with a can in hand, half-joking about the “laws” of drinking Claws? (Author raises hand sheepishly.)
With vaccines rolling out and the promise of a more normal summer, we’re excited to gather outdoors again and enjoy those refreshing, fruity seltzers we missed. And if you’re keen to catch up on what you’ve missed, White Claw is stepping it up with an exciting new release: Surge. This new seltzer comes in a larger 16-ounce can, boasting an impressive 8% ABV, compared to the standard 5% we know and love. It’s time to start pre-hydrating, right?
The launch has sparked excitement and a bit of anxiety as we anticipate the sun-soaked days ahead. One clever Twitter user even calculated that a White Claw Surge equals about 2.1333 cans of the classic variety.
However, let’s be real: it’s been a while since we’ve attended a gathering, and our bodies might not be quite ready for the Surge experience. White Claw has decided to release this bold seltzer into the world, and maybe that’s just what we need to ease back into our pre-pandemic lives—though it might also lead to some wild evenings. We’ll just have to take our chances.
Fortunately, White Claw is selling these new Surge cans individually for $2.99 each, rather than in bulk packs, which might help curb our enthusiasm. So while they might want to see us enjoy the summer, they also seem to want to keep things a bit more controlled.
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In summary, White Claw’s new Surge seltzer offers a fresh twist to summer gatherings, with its larger size and higher alcohol content. As we prepare for a more social season, it’s crucial to enjoy responsibly and keep track of our limits.