Summer 2021 is set to redefine the White Claw experience. Remember the carefree days of 2019? Music festivals, beach trips, and gathering with friends were the highlights of those sun-soaked days, all while sipping on White Claw. Who could forget the carefree mantra, “Ain’t no laws when you’re drinking Claws?” (Raises hand in acknowledgment.)
With vaccines now widely available, we’re on the brink of a summer that, while perhaps not entirely back to normal, will allow us to enjoy the outdoors and indulge in some refreshing, fruity seltzers once again. If you’re looking to make up for lost time, White Claw has introduced a new product that seems perfectly timed for this post-pandemic era: Surge. This exciting new seltzer comes in larger 16-ounce cans and boasts an increased ABV of 8 percent, compared to the classic 5 percent of the original flavors. Time to start hydrating in preparation, right?
Naturally, this announcement has sparked a wave of excitement and surprise as we gear up for warmer days. One savvy Twitter user even calculated that one White Claw Surge is equivalent to about 2.1333 cans of the original White Claw.
After being away from parties for over a year, our bodies may not be ready for the surge of fun (pun intended). Nevertheless, White Claw’s new release might just be what we need to ease back into our pre-quarantine lifestyles—or perhaps it’ll tip us over the edge. As with many aspects of life today, it’s all about weighing risks and taking chances.
Fortunately, White Claw is making sure that we don’t overdo it by only offering Surge cans for individual purchase at $2.99 each, rather than in bulk packs. While that might not deter determined drinkers, at least it provides a bit of a limit on how many cans we can haul back from the store. So while White Claw may be ready to set this summer ablaze, it seems they want to do it at a manageable pace.
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Summary
White Claw is launching a new higher-alcohol seltzer, Surge, just in time for summer 2021, featuring 16-ounce cans and an 8% ABV. This exciting addition aims to bring back the fun of summer gatherings while encouraging responsible consumption with individual can sales.