State Assembly member Ryan Smith, who co-sponsors Assembly Bill 2826 alongside fellow member Mia Johnson, highlighted the initiative on social media, stating, “Let kids be kids.” Smith emphasized the importance of a singular “kids section” rather than segregated areas for boys and girls, aiming to foster an inclusive environment.
Originally slated for introduction in 2020, the bill’s launch was delayed due to the pandemic. Smith expressed his belief in the bill’s significance, noting that it addresses societal norms and aims to reduce judgment in children’s lives.
Local parents have shown support for the proposed changes. Emily Park, a mother of young children, remarked on the convenience of having a centralized area, while Lisa Roberts, whose child identifies as non-binary, welcomed the opportunity to break down gender stereotypes, stating, “Kids should have the freedom to choose.”
Various parent-led organizations, such as Let Toys Be Toys and No Gender December, have been advocating for this movement for years, aiming to dismantle the stigma surrounding gendered toys. The bill also includes a provision to prohibit stores from labeling products as specifically for boys or girls. Smith noted that Target’s decision in 2015 to remove gendered signage from its toy aisles served as inspiration for this legislative push. Should the bill pass, stores that do not comply could face fines of up to $1,000.
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In summary, the proposed California bill aims to create gender-neutral sections in children’s retail spaces, fostering an inclusive environment for all kids. With support from parents and advocacy groups, this legislation could set a significant precedent in retail practices.