In a celebration of International Women’s Day, Barbie has unveiled a new doll representing Eleanor Roosevelt, one of the most significant figures of the 20th century. This addition to the “Inspiring Women” series marks a unique moment, as Roosevelt is the only First Lady to have a Barbie doll named in her honor.
“We’re thrilled to welcome Eleanor Roosevelt into our Inspiring Women series, highlighting her relentless dedication to civil and economic rights,” stated Sarah Thompson, the global head of Barbie and dolls at Mattel. The Eleanor Roosevelt doll, dressed in a lovely floral print gown, a pearl necklace, and a chic black hat, is launched just ahead of International Women’s Day, celebrated on March 8, which recognizes women’s achievements across various fields.
“Barbie is proud to pay tribute to Eleanor Roosevelt as the newest member of the Inspiring Women lineup. Throughout her life, she used her voice to uplift others and encouraged generations to advocate for change,” Barbie tweeted. Serving as First Lady from 1933 to 1945, Roosevelt was not just a partner to President Franklin D. Roosevelt; she was also a prolific writer, penning six books and thousands of articles. Notably, she held weekly press conferences aimed at women reporters, hoping to amplify her messages to the public. Her humanitarian efforts extended beyond her time in the White House, as she later became a United Nations diplomat and played a vital role in crafting the 1948 United Nations Declaration of Human Rights.
“Eleanor Roosevelt was a trailblazer among First Ladies,” said Emily Carter, vice president of outreach for the Women’s History Institute. “Her advocacy for peace, racial justice, and civil rights, alongside her commitment to women’s equality and economic opportunity, truly transformed the world for the better.”
The “Inspiring Women” series, launched by Barbie in 2018, initially featured icons such as Amelia Earhart, Frida Kahlo, and Katherine Johnson. This year, in conjunction with the Eleanor Roosevelt doll, Barbie is also introducing its first digital series titled Barbie You Can Be Anything. The inaugural episode, named “Your Voice,” will be available today at 1 p.m. ET/10 a.m. PT.
Barbie You Can Be Anything is designed as an engaging workshop on activism and positive expression. The first episode includes discussions with female activists spanning various ages, including Ava Mitchell, Clara Johnson, and Mia Reynolds. The show will also feature a special performance by DJ duo Zoe & Tessa.
“With over 60 years of inspiring future generations, Barbie remains relevant by connecting with fans through innovative experiences,” said Sarah Thompson. “As we embrace the growing virtual event landscape, we introduce authentic online initiatives like the Barbie You Can Be Anything series, linking families with inspiring female role models, reminding them that today’s kids will be tomorrow’s leaders.” New episodes will air every Saturday throughout March.
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In summary, Barbie’s Eleanor Roosevelt doll is a fitting tribute to a remarkable woman who championed civil rights, women’s equality, and humanitarian causes. This new addition to the “Inspiring Women” series not only honors Roosevelt’s legacy but also encourages future generations to use their voices for change.