Donald Trump’s presidency was largely supported by a demographic he has often belittled: economically disadvantaged white individuals. While he has cut taxes for the wealthy and attempted to restrict healthcare for millions of low-income Americans, he has also rolled back protections against exploitative lending practices and made it more challenging for struggling for-profit colleges to close. Despite his past as a bankrupt millionaire and a ruthless reality TV figure, he presents himself as a populist champion for the white Republican base. So, what drives these individuals to support him so fervently, even to the point of participating in an insurrection at the U.S. Capitol?
The Belief in Hard Work as a Path to Success
America’s Puritan roots have instilled a strong belief in meritocracy: the idea that hard work leads to success. For many impoverished whites, they see themselves as either deserving of rewards for their labor or as individuals who have been unjustly denied recognition. If hard work doesn’t lead to prosperity, then surely there must be a scapegoat: immigrants, for instance, or social movements like Black Lives Matter, which they perceive as outsiders disrupting their lives. Trump taps into this frustration and redirects it towards marginalized groups, positioning them as threats to their way of life.
The Justification of Wealth
Conversely, wealth is often viewed as a sign of merit and hard work. Figures like Oprah, while not white, are admired for their success because they embody the narrative that hard work pays off. Trump, despite his questionable financial history, is seen as a success story. He is often portrayed as a self-made man, and this resonates with poor whites who want to believe that success is attainable for them, too. They identify with his narrative, despite the fact that many of their struggles stem from systemic inequalities.
The Stigma of Poverty
As highlighted by social commentators, being poor is often viewed as shameful, leading individuals to conceal their financial struggles. Many poor whites feel compelled to project an image of affluence, prioritizing appearances over financial reality. This desire to maintain dignity in a judgmental society can lead to irrational financial choices, reinforcing the idea that if you appear wealthy, you command respect. The belief that they are merely “temporarily embarrassed millionaires” keeps them hopeful.
Social Status Over Economic Gain
While economically disadvantaged whites might suffer financially under policies from figures like Trump, they often gain a sense of social superiority. This is evident in how societal structures offer them privileges that marginalized groups do not enjoy. For instance, they may experience less police scrutiny and have better access to educational opportunities. The system rewards them with status, allowing them to feel a sense of agency, however limited.
The Intersection of the American Dream and Capitalism
The ongoing support for Trump among impoverished whites is deeply tied to a convoluted notion of the American Dream intertwined with capitalism. They are drawn to the idea that if they work hard enough, they too can achieve wealth and status, and they see Trump as a representation of this ideal. When their dreams seem unfulfilled, it becomes easier to believe that others are to blame, thus fueling their anger and resentment.
Conclusion
Poor whites have legitimate grievances stemming from societal and economic disparities. Their struggles are often compounded by a narrative that intertwines meritocracy with capitalism, leaving them feeling victimized and angry. While they might be led to believe that figures like Trump are on their side, the reality often reveals a complex web of manipulation and misplaced anger. As a society, it’s crucial to address these narratives constructively to prevent further division and promote unity.
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