Kim Kardashian has introduced a delightful new collection from her SKIMS brand, designed specifically for kids and teens. Initially, I was doubtful about the necessity of yet another loungewear brand, especially one focused on shapewear. However, the launch of the SKIMS cozy knit collection has completely shifted my perspective. With the immense popularity of Kim’s fuzzy pants, lounge tops, and robes, SKIMS has now expanded to include a charming line of loungewear for children and teens that truly captures the essence of coziness.
You might be wondering why a child would need a luxurious house robe. While the reasoning is a bit unclear, it comes in five lovely colors and is perfect for cozying up indoors this fall, especially during these times of COVID-19.
Each piece in the collection is available in sizes for adults, kids, and tweens, making it possible for families to coordinate their loungewear if matching pajamas are your thing. The collection is set to officially launch on Thursday, November 19, 2020, but you can explore the items online now (just ignore the “sold out” signs, as they’re not available for purchase yet) and sign up for the waitlist. This way, you’ll be alerted when the site goes live, especially if you’re eager to grab some fuzzy kid’s biker shorts.
Kim describes this launch as “the most anticipated update to our legendary collection.” The new line features five colors: bone, dusk, camel, smoke, and onyx. Adult sizes range from XXS to 5X, while kids’ sizes span from 2T to 14. The kids’ collection includes a zip-up hoodie, biker shorts, tank tops, pants, and a robe.
Additionally, the adorable slippers worn by the kids in the photos are expected to be released soon, so you can complete your child’s cozy at-home wardrobe from head to toe. Although the clothing is on the pricier side, the kids’ items are more budget-friendly than their adult counterparts, leading many women online to joke about squeezing into a toddler’s robe to save a few bucks.
When Kim first introduced SKIMS, it was primarily a shapewear line similar to Spanx. While shapewear remains part of the offerings, the pandemic has shifted focus toward loungewear, with items like velour hoodies and waffle-knit joggers gaining popularity. With most of us working from home, the new Cozy collection is perfectly suited for our current lifestyles. Happy shopping as the collection goes live this Thursday!
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Summary:
Kim Kardashian’s SKIMS has launched a cozy loungewear collection for kids and teens, featuring items like hoodies, biker shorts, and robes. Set to officially debut on November 19, 2020, the collection is available in various sizes for the whole family, allowing for matching outfits. Though the prices are higher, the kid’s line is comparatively affordable. As shapewear becomes less relevant during the pandemic, this new collection caters to the growing demand for comfortable home attire.