For the first time since its inception in 2010, YouTube has opted not to release its traditional “Rewind” video at the end of the year. This annual highlight reel typically showcases the most viewed videos and cultural moments, presenting them in a fun, visual format. However, given the overwhelming negativity of 2020, the platform has decided to take a break from this tradition, describing the year as “challenging,” which feels like an understatement.
“Since 2010, we’ve wrapped up the year with Rewind: a look back at the most influential creators, videos, and trends. Whether you loved it or only recall 2018, Rewind was always meant to celebrate you,” explained YouTube in a statement. “But this year is different, and it doesn’t feel right to pretend otherwise. So, we’re taking a hiatus from Rewind this year.”
To give some context, the 2019 Rewind video featured a diverse array of clips, from K-pop hits to slime-making tutorials and Ariana Grande’s music, creating a joyful reflection of the year’s content. In 2018, despite mixed reviews, YouTube produced a scripted video that highlighted major trends like ASMR and Fortnite. Typically, these videos are light-hearted and earnest, but unfortunately, 2020’s events didn’t lend themselves to such a celebration.
With the pandemic, social justice issues, and political turmoil dominating the headlines, it’s understandable why many may prefer to forget this year. “We recognize that much of the positivity that emerged in 2020 was a result of your creativity,” YouTube said, addressing their creators directly. “You’ve discovered ways to uplift others, provide support, and bring laughter. You made a tough year a bit brighter.”
Additionally, Google, which owns YouTube, usually releases a “Year In Search” video every December. However, one can only imagine the search queries that made headlines this year. From questions about political unrest to health-related inquiries, it might be better to let 2020 fade into the background. It remains to be seen if Google will also skip its year-end review.
With only 49 days left in 2020, it’s clear that the pandemic and political climate won’t simply vanish, leaving many to reflect on this tumultuous year.
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In summary, YouTube has decided not to produce its annual Rewind video for 2020 due to the year’s overwhelming challenges. The platform aims to acknowledge the difficult experiences while also recognizing the positive contributions of its creators. As the year draws to a close, the focus remains on navigating the ongoing pandemic and political issues, with many eager to leave 2020 behind.