For every book lover, there’s nothing quite like the sheer delight of stepping into a cherished bookstore and breathing in the air. Nothing compares. The familiar scent of ink, paper, coffee, and leather envelops you, igniting an instant burst of joy. Now, that beloved aroma can be worn as a fragrance! Thanks to the indie bookstore Powell’s Books, the enchanting smell of books is now captured in a perfume.
Powell’s Books, a well-known independent bookstore chain based in Portland, Oregon, has taken a wonderfully quirky step by bottling this fragrance just in time for the holiday season. The fragrance, aptly named “Powell’s” by… well, Powell’s, is a unisex scent available in a 1-ounce bottle, cleverly packaged to resemble a faux book, priced at $24.99.
According to a recent announcement, Powell’s conducted a survey among its customers about what they missed most during the temporary closure due to COVID-19. The results revealed that patrons longed for the smell of books just as much as the ability to browse and read them.
“Embrace the essence of countless stories!” Powell’s proclaimed on Instagram. “Our limited-edition fragrance captures the scent of books with subtle notes of wood and violet. It’s available for preorder now on Powells.com and in stores starting November 27.”
The description of the fragrance is captivating in itself: “Like the crimson rhododendrons in classic literature, the rich scent of aging paper creates a setting filled with mood and possibility,” states the website. “Transport yourself to realms of secret libraries, ancient scrolls, and the musings of philosophical rulers; Powell’s by Powell’s invites you into a world of wonder and discovery that previously existed only within the pages.”
And if you’re curious about how to wear it, Powell’s suggests something more elaborate than a simple spritz. Their advice, reminiscent of a comedic moment from a beloved film, offers a whimsical touch: “This scent embodies the lives of countless heroes and heroines. Apply to pulse points when seeking sensory comfort or a hint of immortality.”
You can currently preorder the perfume online, with availability in-store commencing on November 27. If your heart beats for books, consider joining the Home Insemination Kit Book Club, where you can enjoy reading alongside fellow moms — and the best part? Pants are optional!
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Summary:
Powell’s Books has launched a unique book-scented perfume that captures the nostalgic aroma of bookstores, blending notes of wood and violet. This unisex fragrance is packaged in a faux book and is available for preorder with the official store release on November 27. It invites wearers to experience the magic of literature in a new way.