In a time filled with turmoil and distress, many of us are grappling with a range of emotions as we consume news of societal injustice: anger, despair, and a sense of helplessness. The tragic death of a Black man at the hands of law enforcement has thrust the Black Lives Matter movement into the spotlight, revealing a significant gap in understanding among those who are fortunate enough to be safe.
This upheaval comes amid a global pandemic, making it feel as though we are caught in a surreal nightmare. In such a chaotic environment, the instinct to act becomes strong. People everywhere are eager to contribute positively, hoping to drive home the urgent need for change regarding systemic racism, violence, and police brutality that has persisted for far too long.
Simply expressing solidarity is no longer sufficient. A wave of businesses, both large and small, are stepping up to publicly declare their support for the #BlackLivesMatter movement. While it’s essential to remain vigilant against performative allyship, many brands are taking concrete actions to oppose white supremacy and police violence.
Companies Making a Difference
Beauty Bakerie
This cruelty-free, Black-owned cosmetics brand was recognized as Best of Beauty by Allure in 2019. They have shared resources on how to seek justice for George Floyd and are worthy of our support.
Farmgirl Flowers
Known for their beautiful floral arrangements, Farmgirl Flowers is dedicated to exceptional service for both customers and employees. Recently, they posted an emotional tribute to George Floyd, stating, “My soul hurts. I know a lot of yours do too. We should be feeling this pain and acting on it.”
Glossier
This popular beauty brand announced a donation of $500,000 to organizations advocating for racial justice. They also pledged another $500,000 in grants to Black-owned beauty businesses, encouraging their audience to take action.
Netflix
With many of us spending countless hours streaming content, Netflix acknowledged their responsibility to speak out against injustice.
Disney
As a globally recognized name, Disney recently posted on Instagram urging unity and action.
Bombas
This sock company, which donates a pair of socks for every pair sold, has committed to ongoing support for their partnered charities while also promising monetary contributions in support of the cause.
Nickelodeon
In a powerful gesture, Nickelodeon paused programming for 8 minutes and 46 seconds—the length of time George Floyd was restrained—displaying an impactful message for young viewers.
The Mars Cheese Castle
Located in Wisconsin, this local cheese factory has faced backlash for their stance on #BlackLivesMatter, receiving threats but continuing to advocate for justice.
Sesame Street
A beloved childhood staple, Sesame Street offered comforting messages of support, reinforcing the importance of community.
Etsy
For over a decade, Etsy has empowered small businesses and recently announced a $500,000 donation to the Borealis Philanthropy’s Black-Led Movement Fund, encouraging community support.
UOMA Beauty
This inclusive, Black-owned makeup brand has made it easy for followers to contribute directly to the cause via their social media.
Biossance
Their sustainable skincare products come with a commitment to educating their audience on how to get involved in the movement.
Ben & Jerry’s
Renowned for both their delectable ice cream and their commitment to social justice, Ben & Jerry’s continues to advocate for systemic change through informative resources on their website.
LEGO
With a substantial donation of $4 million towards racial equality, LEGO is also reevaluating their marketing strategies to align with their values.
In these challenging times, it’s crucial to recognize and support brands that are willing to risk their business for the sake of justice. We cannot erase the history of oppression, but we have the power to make choices now that reflect our values. Silence is no longer an option.
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In summary, a variety of businesses are voicing their support for the Black Lives Matter movement through donations and public statements. As consumers, we have the opportunity to take action with our dollars and support those who stand for meaningful change.