Every June, we celebrate Pride Month, a time dedicated to honoring the LGBTQIA+ community and its vibrant history. However, the pandemic has disrupted many traditional Pride events, including concerts, sporting events, and marches. Although the essence of Pride—joy, resilience, and community—remains unshakable, the absence of the usual visual representation and gatherings will be felt deeply.
It’s crucial for queer individuals to see themselves represented in society to foster a sense of belonging. This visibility not only strengthens community ties but also educates those outside the LGBTQIA+ sphere, paving the way for better allyship. Unfortunately, many businesses exploit this need by engaging in “rainbow capitalism,” where they profit from Pride without offering genuine support to the community. As we saw last year during the 50th anniversary of the Stonewall riots, companies quickly shift their focus away from LGBTQIA+ causes once Pride Month ends, leaving behind empty promises and fading rainbows.
This year, the economic landscape has shifted, and marketing budgets have tightened, leading to a noticeable decline in Pride-related advertisements. Despite this, it’s more important than ever for allies to direct their resources towards the community. If you’re considering a purchase, ensure that your money supports LGBTQIA+ initiatives, rather than merely enriching companies that are cashing in on Pride merchandise.
If financial contributions are not feasible for you, there are still impactful ways to help. Consider signing the petition initiated by Jamie Rivera, an LGBTQIA+ advocate, who is urging businesses to redirect their annual Pride budgets to support community members affected by COVID-19. Companies typically allocate significant funds for Pride events—up to a million dollars annually—which could be better spent on organizations directly supporting the LGBTQIA+ community.
Key Organizations to Support
Some key organizations to consider supporting include:
- The National Queer and Trans Therapists of Color Network: This group provides essential resources and financial aid for mental health services to queer and trans people of color, who face compounding challenges, especially during the pandemic. You can donate here.
- The Trevor Project: As the leading organization for crisis intervention and suicide prevention among LGBTQ youth, The Trevor Project offers vital 24/7 mental health support. With rising demand during these trying times, donations are crucial. Find out more here.
- Equality Federation: This organization collaborates with local groups to advocate for LGBTQIA+ rights and safety, taking on harmful legislation and promoting inclusivity. Your support helps them amplify their efforts. Donate here.
Supportive Products to Consider
If you’re interested in purchasing products that support the community, consider Marc Jacobs’ Enamored Hydrating Lip Gloss, with new shades released for Pride Month, where part of the proceeds will go to LGBTQIA+ organizations. Alternatively, KIND’s PRIDE Bar ensures that 100% of net sales aid the Ali Forney Center, which supports homeless LGBTQIA+ youth. IKEA is also contributing with their STORSTOMMA rainbow tote, donating all profits to LGBTQIA+ charities.
While the allure of Pride-themed merchandise is undeniable, it’s vital to prioritize contributions that genuinely benefit those in need. Investing in organizations that actively improve the lives of queer individuals is a choice you can feel proud of.
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In summary, this Pride Month, let’s focus on real support for the LGBTQIA+ community. Whether through donations, petitions, or thoughtful purchases, your actions can make a significant difference.