In today’s world, where video calls have become routine, it’s all too common for women to find themselves scrutinizing their appearances. The constant self-assessment often leads to a flurry of apologies for perceived flaws—be it tired eyes, gray hairs, or just feeling less than perfect. A new campaign by Billie, a beauty subscription service, is addressing this issue head-on with their refreshing initiative titled “Are We Doing Video?”
The Inspiration Behind the Campaign
Billie’s campaign emerged from the experiences of their predominantly female team during numerous video calls. They noticed a pattern: the more time spent looking at ourselves on screen, the more we tend to criticize how we look. “Sorry for my bags! My roots! My grays! We’ve all said it,” they stated on Instagram. But this begs an important question: Why are we apologizing for simply being ourselves?
Highlighting Societal Pressures
The campaign’s video features various women joining video calls and immediately pointing out their imperfections. From concerns about shiny skin to double chins, it highlights the societal pressures many of us face. One poignant moment occurs when a woman notices her peers have their cameras off and questions, “I thought this was a video call?” prompting a shift in perspective. What if we just embraced our true selves, without the need for apologies?
Challenging Beauty Standards
Billie has always been a champion for women, and their latest campaign aims to challenge unrealistic beauty standards. In light of the stress and anxiety many are experiencing during these challenging times, it’s more important than ever to uplift ourselves and reject the negativity. The video concludes with participants proudly showcasing their unique features, reminding us that there’s beauty in our authenticity.
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Conclusion
In summary, Billie’s campaign serves as a necessary reminder for women to embrace their appearance and stop the cycle of self-criticism. We should celebrate our uniqueness and reject the pressures of societal beauty standards, especially during these trying times.