Folgers has taken a bold step with their latest holiday advertisement, humorously highlighting the challenges of hosting family during the festive season. The ad captures the essence of those moments when caffeine is the only thing keeping us sane, especially in the chaotic mornings surrounded by relatives.
The Visit
In this cleverly crafted commercial titled “The Visit,” a young woman enters her bathroom clad in a robe, only to find the shower running. Assuming her partner is inside, she begins to slip off her robe and prepare to join him. However, the twist comes when the voiceover reveals, “Your husband woke up first, now you’ve got something up your sleeve/ What you didn’t know was you were surprising your father-in-law, Steve,” as the camera reveals that Steve is completely naked.
The hilarity escalates as a male voice advises her to “take a minute to clear your head,” while a woman beside her pours a cup of coffee. “Because that was really bad/ and the worst part is you just finally started calling him dad,” the Folgers Morning Harmonizers sing in unison. As the woman, visibly horrified, receives her life-giving cup of coffee, she raises it toward her father-in-law, who is at least partially covered now, while the iconic jingle plays in the background.
Unexpected Humor
This commercial has garnered attention for its unexpected humor, contrasting sharply with other holiday ads that tend to stick to traditional themes. On a recent episode of “Today,” hosts Emma and James found the ad particularly amusing, with Emma commenting on how it defied expectations for a Folgers commercial.
Tina Meyer-Hawkes, the marketing vice president at The J.M. Smucker Company, expressed that the goal was to modernize their storytelling, shifting from old traditions to relatable morning scenarios. While we hope our own holiday gatherings don’t mirror this ad too closely, it certainly brings a smile.
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Conclusion
In summary, Folgers’ holiday ad cleverly tackles the awkwardness of family interactions, proving that sometimes humor can be the best way to cope with the chaos of the season.