In a heartwarming initiative, LEGO has unveiled a new program designed to provide children in need with the joy of building. The LEGO Replay program invites individuals to donate their unused LEGO bricks to various children’s nonprofits across the United States. With a simple message on their website, LEGO encourages contributions of all types of bricks, whether they are Duplo pieces, small bricks, or larger ones. No need to worry about having full sets; just gather the bricks you wish to donate and box them up.
What makes this program even more appealing? LEGO will cover the shipping costs to send your bricks back. The donation process is straightforward: collect any LEGO you might have lying around, pack them in a cardboard box, then print a prepaid shipping label from their site. Depending on the chosen label, you can arrange a pickup from either UPS or FedEx. Once LEGO receives your package, the bricks will be sent to the Give Back Box facility for sorting, cleaning, and inspection.
Timothy Green, the Vice President of Environmental Responsibility at LEGO, shared that most people don’t simply discard their LEGO bricks. Many pass them down to younger generations, but others have expressed the need for a responsible way to donate or dispose of their toys. LEGO Replay offers a sustainable and socially responsible solution. The initiative aligns with LEGO’s Planet Promise, aiming to give used bricks a second life in new homes.
This program is a collaboration with organizations like Give Back Box, Teach For America, and the Boys and Girls Clubs of Boston. Teach For America will distribute the majority of the collected bricks to thousands of classrooms nationwide. Following the pilot phase, which concludes in spring 2020, LEGO may consider expanding this noble effort.
Susan Asiyanbi, the Chief Operating Officer at Teach For America, emphasized the significant impact of play on children’s cognitive development. Through play, kids enhance fine motor skills, creativity, and problem-solving abilities, but not all children have access to such enriching resources. LEGO Replay, along with the educational materials provided to teachers, aims to bridge this gap and offer more students the opportunity to learn through play.
Monika Wiela, founder of Give Back Box, expressed her excitement about partnering with LEGO for this initiative. Growing up in Poland with limited toys, she finds this collaboration deeply personal. “What could be better than giving a child the gift of play?” she said.
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In summary, LEGO’s Replay program is a fantastic way to donate unused bricks, ensuring they bring joy to children who might not otherwise have access to them. LEGO covers shipping, making the process easy and sustainable. This initiative not only supports children’s development through play but also contributes to a more responsible approach to toy disposal.