In a groundbreaking move, a razor subscription service has released an ad that prominently features pubic hair for the very first time. For years, many women have been conditioned to believe that removing body hair is a societal norm. However, as the conversation around body hair evolves, a surprising champion for this cause emerges—a razor brand. Founded by women, Billie positions itself alongside men’s razor subscriptions, and their new summer campaign boldly declares, “shave, or don’t, we don’t mind.”
The Advertisement
The advertisement, titled “Red White and You Do You,” showcases women confidently enjoying their time at the beach, with their pubic hair visible. The brand encourages viewers with the message: “Let your hair down, maybe even out…we hope you’ll enjoy the breeze.” It’s astonishing that it took this long for a razor ad to embrace such authenticity.
Insights from Billie Co-Founder
Billie co-founder, Clara Thompson, shared insights with Glamour, stating, “We wanted to not only recognize that body hair exists, but also to shift the narrative that razor brands have perpetuated—shaving should be a personal choice, not an obligation.” The commercial was helmed by director Mia Johnson, who added her perspective on the subject. “Body hair is a natural part of life for people of all genders. It should not be deemed ‘gross’ or ‘unhygienic’ simply because it’s found on a woman, trans woman, or nonbinary person. We aimed to convey that body hair is a personal choice—whether you choose to shave, wax, or let it grow, all options are valid.”
Public Response
The response to the advertisement on YouTube has largely been supportive, with viewers expressing their appreciation. One commenter noted, “Hairs are just hairs; we don’t have to shave them unless we want to!” Another said, “I’m thrilled for the young girls today who can see this and accept themselves as they are.”
While some negative reactions surfaced, particularly from men, the overall sentiment has been overwhelmingly positive. For those who prefer a different grooming routine, Billie’s message remains clear: it’s entirely up to you.
Project Body Hair Campaign
Last year, Billie also launched the Project Body Hair campaign, which marked a significant step in showcasing female body hair (though not pubic hair) and reiterated the same empowering message: Bodies naturally have hair, and that’s perfectly fine—shave it or not, the choice is yours.
Further Reading
For more information on similar topics, check out our post about privacy policies and delve into your fertility journey with resources from Make a Mom. Additionally, for excellent insights into health and fertility, visit Science Daily.
Conclusion
In summary, Billie is leading the charge in redefining body hair norms through its authentic and empowering advertisements. By showcasing pubic hair, the brand challenges long-standing expectations and promotes self-acceptance, reminding everyone that grooming choices should be personal and free of societal pressure.